TikTok Shop Manager
Job Type: Full-Time
Location: 100% Remote
Timezone: US(EST)
Job Summary
Our Client is seeking a badass, data-obsessed TikTok Shop Manager to lead and scale their TikTok Shop channel with the precision of a performance marketer and the agility of a trend-savvy creator strategist. This is a full-time leadership position responsible for maximizing revenue, visibility, and brand equity through TikTok Shop, with full ownership of the platform’s operations, performance, and ecosystem integrations.
The TikTok Shop Manager will oversee campaigns, optimize storefronts, analyze daily performance metrics, and collaborate with internal teams and creators to ensure products stay at the top of the algorithm. The ideal candidate is deeply embedded in the TikTok culture and commerce space, understands GMV-driving mechanics, and brings a proven track record of scaling TikTok Shop strategies in the wellness, CPG, or lifestyle sector.
Duties & Responsibilities
TikTok Shop Strategy & Leadership
- Own and execute the overarching TikTok Shop strategy to drive GMV, conversion, and community engagement
- Set weekly and monthly revenue and performance targets based on growth KPIs
- Lead and manage internal and external contributors including creators, content producers, campaign assistants, and agency partners
- Stay plugged into the TikTok Shop ecosystem—emerging features, algorithm shifts, shop incentives, creator affiliate trends, etc.
Storefront & Product Optimization
- Optimize all product listings and bundles for discoverability, conversion, and compliance
- Maintain and update the TikTok storefront layout, featured videos, cross-sells, and anchor content for each SKU
- Implement promotional levers including limited-time offers, shop-only discounts, and creator incentives
Campaign Management & GMV Analysis
- Launch and manage TikTok Shop campaigns—from planned product pushes to fast-paced viral reactions
- Monitor GMV daily; respond in real time to trends, product velocity, and stock/offer alignment
- Leverage Creator Marketplace, Spark Ads, and affiliate networks to amplify campaigns
- Partner closely with the TikTok rep team to gain visibility, white-listing, and access to beta features
Performance Marketing & Data Optimization
- Monitor and optimize key metrics including CTR, CVR, AOV, CPA, refund rates, and fulfillment timing
- Analyze campaign data to identify performance gaps and opportunities; iterate rapidly for improvement
- Collaborate with media buyers and performance team to align TikTok Shop with Spark Ads and Paid UGC strategy
Creator & Influencer Collaboration
- Partner with TikTok creators to script, brief, and deploy high-performing shop videos
- Track content performance by creator, category, and hook-type; adjust outreach and seeding accordingly
- Coordinate creator-led sales events, live streams, and time-sensitive drops
Cross-Functional Workflow & Automation
- Work with fulfillment, ops, and customer support to ensure seamless order processing and backend sync
- Use tools like Zapier, analytics dashboards, and AI workflows to scale execution efficiently
- Coordinate with creative, design, and email teams to ensure cross-channel alignment
Qualifications
Required:
- 3+ years in eCommerce, marketplace, or DTC growth roles—at least 1+ year hands-on with TikTok Shop
- Proven track record of growing GMV and optimizing storefronts on TikTok Shop
- Deep knowledge of TikTok creator economy, Spark Ads, and shop tools
- Strong analytical mindset with advanced experience in campaign tracking, testing, and conversion optimization
- Experience managing paid and organic TikTok strategies and creator relationships
- Highly autonomous with leadership instincts and exceptional attention to detail
- Passionate about wellness, supplements, and digital commerce
Preferred:
- Experience in fast-paced CPG, beauty, or wellness brand environments
- Familiarity with TikTok Shop backend tools, creator affiliate portals, and catalog management
- Strong collaboration skills across creative, retention, fulfillment, and paid media teams
- Ability to work East Coast hours and respond quickly to trend-driven campaign windows
Average salary estimate
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