44866475131- Meta Media Buyer
Meta Media Buyer – Oral Care / CPG
Location: Remote (must be available 09:00–18:00 PST)
Type: Full-Time, Independent Contractor
About the Role
We’re seeking a highly skilled Meta Media Buyer with deep expertise in the Oral Care category to help scale a fast-growing CPG brand. This role is ideal for someone who thrives on data, understands personal care consumer behavior, and has a proven track record managing high-budget Meta campaigns ($20K+ daily). Familiarity with Attentive for SMS marketing and seamless cross-channel integration is essential.
Key Responsibilities
- Plan, launch, and optimize paid media campaigns on Meta platforms (Facebook & Instagram) for Oral Care products
- Manage full-funnel strategies—prospecting, retargeting, and retention—with a focus on key performance metrics (ROAS, CAC, LTV)
- Integrate and execute SMS retargeting campaigns via Attentive, including segmentation and performance alignment with paid social
- Conduct ongoing creative testing to optimize offers, messaging, and audience targeting specific to Oral Care consumers
- Collaborate closely with creative and brand teams to align ad content with category trends and performance insights
- Analyze campaign data and deliver actionable insights and performance reports for continuous optimization
- Stay ahead of trends in Oral Care, CPG marketing, and performance advertising
Qualifications & Experience
- ✅ Proven experience running Meta campaigns for an Oral Care brand (Required)
- 3–5+ years of hands-on experience buying Meta ads in CPG or personal care categories
- Experience managing $20K+ daily ad budgets, while consistently optimizing for ROAS
- Proficiency in Attentive for SMS strategy, segmentation, and execution
- Strong analytical skills; proficient in Meta Ads Manager, GA4, Looker Studio, and Excel/Google Sheets
- Deep understanding of consumer journey, subscription models, and retail tie-ins in the Oral Care space
- Excellent communication and collaboration skills across marketing, creative, and analytics teams
- A balance of data-driven mindset with creative intuition
What We Offer
- Opportunity to scale a high-growth Oral Care brand with a seasoned, high-performing marketing team
- Remote-first environment with flexible collaboration (must be available 09:00–18:00 PST)
- Competitive compensation based on experience
- Growth-focused environment with ownership, autonomy, and impact
🦷 Join us in transforming the future of Oral Care through data-driven performance marketing.
Apply now to make an impact!
Average salary estimate
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