Content Writer and Strategist

About the team

Serves as a content review specialist by maintaining the consistency of written copy for company web products and setting editorial style. Edits, writes and enhances copy to meet established tone and style requirements. Serves as communicator to design community with current and complete information. Provides continuing content development and ensures consistency of web site. Undertakes HTML editing and proofreading web pages. Works internally with team members and programming, as well as external web site development teams. All levels of this job family require outstanding writing and editing skills, as well as sound working knowledge of current web content development practices.

About the role

Studio Z, Zillow’s in-house creative agency, is seeking a quick-thinking writer and strategist to support our growing B2B content needs. This role sits on the Studio’s Content team, which develops engaging educational content to help consumers and real estate pros achieve their goals. We embody the Zillow core values of transparency, integrity, and putting customers first.

This role will craft accurate and compelling articles, emails, video scripts, and more for real estate agents who use Zillow. You’ll serve as a creative partner to your Marketing colleagues, advising on how your content can best support their strategic goals. Then, working with designers, video editors, and subject-matter experts, you’ll quickly develop your ideas into assets that grab attention and drive action. That could be a polished case study on how top agents are using a new Zillow product to grow their business, or a quick video script on the latest market trends. Whatever it is, your speedy, thoughtful work will delight our audiences and encourage them to work with Zillow.

You’ll get to:

• Work at the forefront of B2B services that are a driving force within Zillow and a key enabler as we build the real estate platform of the future.

• Partner with Marketing colleagues to influence how content can best support our professional audiences and achieve our business goals.

• Go deep into content creation, working with a versatile Studio team to craft high-quality, richly informative pieces across a range of lengths and formats.

• Understand the world of real estate from the inside, and hear about the latest market and industry trends from internal research and experts.

This role has been categorized as a Remote position. “Remote” employees do not have a permanent corporate office workplace and, instead, work from a physical location of their choice, which must be identified to the Company. U.S. employees may live in any of the 50 United States, with limited exceptions.

In California, Connecticut, Maryland, Massachusetts, New Jersey, New York, Washington state, and Washington DC the standard base pay range for this role is $90,900.00 - $145,100.00 annually. This base pay range is specific to these locations and may not be applicable to other locations.

In Colorado, Hawaii, Illinois, Minnesota, Nevada, Ohio, Rhode Island, and Vermont the standard base pay range for this role is $86,300.00 - $137,900.00 annually. The base pay range is specific to these locations and may not be applicable to other locations.

In addition to a competitive base salary this position is also eligible for equity awards based on factors such as experience, performance and location. Actual amounts will vary depending on experience, performance and location. Employees in this role will not be paid below the salary threshold for exempt employees in the state where they reside.

Who you are

• An experienced B2B content creator who can efficiently deliver accurate, brand-aligned articles, video scripts, infographic copy, and email copy.

• A curious, diligent individual who can dive into the nuances of Zillow’s products and services, and simplify their fine points into compelling stories.

• A data-driven writer who excels at analyzing research and communicating trends in a way that’s easy to grasp.

• A strategic problem solver who understands the evolving role of content in modern marketing, and can help shape projects and goals with our internal partners.

• A kind, fun colleague who enjoys mixing it up with other creatives and learning new things while making work we can all be proud of.

Qualifications

• 5+ years of related experience, or equivalent work experience.

• Demonstrated expertise in creating strategic educational content at high velocity for a brand, ideally in a B2B context.

• Expertise working in a variety of content formats (articles, emails, scripts, etc.).

• Real estate industry experience and knowledge is preferred but not required.

• Familiarity with Figma and WordPress is a plus but not required.

We will consider candidates of all backgrounds who bring experience with the core duties and an eagerness to help our audiences succeed.

While this is a remote role, it will require some travel for in-person gatherings and work sessions.

To apply, please submit an application with your resume and content work samples.

Get to know us

At Zillow, we’re reimagining how people move—through the real estate market and through their careers. As the most-visited real estate platform in the U.S., we help customers navigate buying, selling, financing and renting with greater ease and confidence. Whether you're working in tech, sales, operations, or design, you’ll be part of a company that's reshaping an industry and helping more people make home a reality.

Zillow is honored to be recognized among the best workplaces in the country. Zillow was named one of FORTUNE 100 Best Companies to Work For® in 2025, and included on the PEOPLE Companies That Care® 2025 list, reflecting our commitment to creating an innovative, inclusive, and engaging culture where employees are empowered to grow.

No matter where you sit in the organization, your work will help drive innovation, support our customers, and move the industry—and your career—forward, together.

Zillow Group is an equal opportunity employer committed to fostering an inclusive, innovative environment with the best employees. We are committed to equal employment opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity or Veteran status. If you have a disability or special need that requires accommodation, please contact your recruiter directly.

Qualified applicants with arrest or conviction records will be considered for employment in accordance with applicable state and local law.

Los Angeles County applicants: Job duties for this position include: work safely and cooperatively with other employees, supervisors, and staff; adhere to standards of excellence despite stressful conditions; communicate effectively and respectfully with employees, supervisors, and staff to ensure exceptional customer service; and follow all federal, state, and local laws and Company policies. Criminal history may have a direct, adverse, and negative relationship with some of the material job duties of this position. These include the duties and responsibilities listed above, as well as the abilities to adhere to company policies, exercise sound judgment, effectively manage stress and work safely and respectfully with others, exhibit trustworthiness and professionalism, and safeguard business operations and the Company’s reputation. Pursuant to the Los Angeles County Fair Chance Ordinance, we will consider for employment qualified applicants with arrest and conviction records.