Product Marketing Manager I/II

Woodward is committed to creating a great workplace for all team members. Our company and its members are committed to acting with integrity, being respectful and accountable to one another, and staying humble and driven, while maintaining the highest professional and ethical standards.

We are steadfastly committed to attracting the best talent across our communities creating a rewarding workplace. Together we are fulfilling our purpose to design and deliver energy control solutions our partners count on to power a clean future.

Woodward supports our members’ wellbeing and regularly benchmarks with other companies in our industry to offer an extensive Total Reward package for this position. Salary will be determined by the applicant's education, experience, knowledge, skills, and abilities, as well as internal equity and alignment with market data. 

Level I

• Estimated annual base pay:  $99,000(minimum) - $129,000(midpoint) – $158,000(maximum)

Level II

• Estimated annual base pay:  $114,000(minimum) - $148,000(midpoint) – $182,000(maximum)

• All members included in annual cash bonus opportunity. 
• 401(k) match (4.5%)
• Annual Woodward stock contribution (5%)
• Tuition reimbursement and Training/Professional Development opportunities for all members  
• 12 paid holidays, including floating holidays. 
• Industry leading medical, dental, and vision Insurance upon date of hire
• Vacation / Sick Time / Vacation Buy-up / Short Term Disability / Bereavement leave. 
• Paid parental leave.
• Adoption Assistance  
• Employee Assistance Program, including mental health benefits. 
• Member Life & AD&D / Long Term Disability / Member Optional Life 
• Member referral bonus 
• Spouse / Child Optional Life / Optional AD&D / Healthcare and Dependent Care Flexible Spending 
• Voluntary benefits, including:  
• Home / Auto Insurance discounts 
• Whole Life Insurance / Critical Illness Insurance / Legal Assistance / Military Leave 

 Level I

Key Responsibilities:

• Conduct Market Research: Gathers and analyzes data on market trends, customer preferences, and competitor activities to inform campaign strategies and assess new business opportunities.
• Develop proposals for new program opportunities at the component level. Application of existing technology.
• Coordinate Product Launches: Assists in planning and executing component and standard product launch activities to ensure timely and successful market introduction.
• Product Positioning: Aids in the identification and implementation of component technology demonstrations and customer trade studies.
• Collaborate with CrossFunctional Teams: Works with sales, product, and design teams to ensure the submission of timely, competitive proposals and alignment with business goals.

Key Skills:

• Market Research: Proficient in conducting and analyzing market research to inform product positioning and strategy.
• Product Positioning: Skilled in defining and communicating product positioning to target audiences.
• Data Analysis: Capable of interpreting sales and marketing data to drive informed decisionmaking.
• CrossFunctional Collaboration: Effective in working with sales, product development, and other teams to align on product initiatives.
• Product Launch Planning: Experienced in planning and executing product launches, including gotomarket strategies.
• Strategic Thinking: Adept at developing strategic marketing plans that align with overall business objectives.
• Project Management: Skilled in managing multiple marketing projects simultaneously, ensuring timely and successful delivery.
• Competitive Analysis: Proficient in analyzing competitor products and market trends to identify opportunities and threats.
• Communication: Ability to clearly convey complex information to stakeholders and team members.
• Customer Insights: Strong understanding of customer needs and behaviors to inform marketing strategies.

Level II

Key Responsibilities:

• Market Research Analysis: Conducts indepth market research to identify customer product/technology needs, emerging trends, and competitive dynamics.
• Product Positioning Development: Develops and refines product positioning and messaging to effectively differentiate offerings in the marketplace.
• Campaign Strategy Implementation: Plans and executes integrated marketing campaigns to drive customer recognition of differentiated value propositions and enhance market presence.
• Cross Functional Collaboration: Partners with product, sales, and other departments to ensure cohesive and aligned marketing strategies that win results.
• Develop proposals for new program opportunities at the product level. Application of existing technology or new technology development.

Key Skills:

• Strategic Planning: Ability to develop and execute comprehensive marketing strategies aligned with business goals.
• Market Research: Expertise in conducting and analyzing market research to inform product positioning and strategy.
• Competitive Analysis: Skilled in evaluating competitors and identifying differentiators to enhance market presence.
• Project Management: Proficient in managing marketing projects from inception to completion with minimal supervision.
• Data Analytics: Capability to analyze marketing data to drive decisionmaking and measure campaign effectiveness.
• CrossFunctional Collaboration: Adept at working with diverse teams to achieve marketing objectives.
• Communication: Excellent skills in conveying complex and sensitive information clearly to various stakeholders.
• Problem Solving: Strong ability to address and resolve complex marketing challenges using innovative approaches.
• Leadership: Experience in leading small projects and mentoring less experienced colleagues.
• Customer Insights: Ability to gather and utilize customer feedback to improve product offerings and marketing strategies.

Other Qualifications:

• Engineering degree preferred
• Strong technical proficiency in the design, development, and control of energy control technologies, preferably on aircraft systems.
• Demonstrated ability to think strategically and execute plans to achieve long-term business goals.
• A passion for innovation, excellence, and contributing to the advancement of aerospace technology.

Application window is anticipated to close 30 days from original posting date.

This information is provided in compliance with the Colorado Equal Pay for Equal Work Act and is the company’s good faith and reasonable estimate of the compensation range and benefits offered for this position. The compensation offered to the successful applicant may vary based on factors including experience, skills, education, location, and other job-related reasons.

This position requires use of information which is subject to the International Traffic in Arms Regulations (ITAR) and/or the Export Administration Regulations (EAR).   All applicants must be U.S. Persons within the meaning of the ITAR and EAR, or eligible to obtain all required authorizations from the U.S. Department of State and/or the U.S. Department of Commerce. The ITAR defines a U.S. Person as a U.S. citizen or national, lawful permanent resident (i.e., 'Green Card holder'), or a protected person (e.g., asylee, or refugee).

Woodward is an equal opportunity employer and does not discriminate in hiring or employment on the basis of race, color, religion, sex (including sexual orientation and gender identity), national origin, age, disability, protected veteran status, or any other category protected under federal, state, or local laws.

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