Sr Creative Program Manager, Yahoo Sports

Yahoo Sports is one of the internet’s leading destinations for comprehensive sports news and innovative fantasy games. We produce insightful content across multiple platforms and curate quality coverage from around the web to inform and entertain fans. We're an original fantasy sports pioneer, with a legacy of innovation that helps us continue to be a fantasy leader. And as one of the most-visited sports platforms on the internet, we're one of the best places for brands to reach fans.

We’re seeking a Creative Program Manager to join Yahoo’s growing Marketing Operations team. 

About us: 

The Yahoo Creative Operations team is the engine behind Yahoo’s brand presence and marketing creative output across all business units in the Yahoo portfolio. 

Partnering closely with Product Marketers and Vertical Creative Leads, Program Managers are the connective tissue between marketing and creative—living and breathing creative and product roadmaps, ensuring cross-functional teams are executing in lockstep against planned and active campaigns. Along with the Vertical Creative Lead for Sports, its closest partners, the Creative Program Manager is the true creative subject matter expert of the Sports business unit. They are responsible for building the systems and frameworks that enable seamless engagements between Yahoo Marketers and their creative partners, including both Yahoo’s internal Creative Marketing Studio (MS) and our entire roster of external agencies.

To achieve this, we work upstream with Marketers, MS Leadership and Agency POCs to plan and prepare our creative pipeline. We identify recurring friction in the processes that support creative workflows and develop targeted solutions. We work cross-functionally to bridge the gap between compliance requirements and creative workflows.  

About you: 

As the Creative Program Manager,  you are a dynamic and highly organized strategic leader who will oversee the planning, coordination, and execution of creative marketing programs. This role bridges creative strategy and operational excellence, ensuring campaigns are delivered on time, on brand, and with impact. The ideal candidate is equal parts creative thinker and meticulous project manager who thrives in a fast-paced, collaborative environment.
 

Key Responsibilities:

• Strategic Planning 

  • Partner with Product Marketing to understand marketing roadmaps, business goals, and creative strategy to deliver on those goals.

  • Serve as the dedicated point of contact for Yahoo Sports’ annual and quarterly creative planning as it relates to resource and budget allocation—constantly pushing upstream with product marketing, cascading relevant information to Production, Creative and Agency Management teams.

• Program Management & Execution

  • In partnership with Product Marketing Managers, lead end-to-end management of creative marketing programs and campaigns, from concept through delivery.

  • Develop detailed project plans, timelines, and workflows to ensure alignment across creative, marketing, and cross-functional teams.

  • Manage project intake, prioritization, and resource allocation for creative initiatives.

• Creative Collaboration

  • Partner with a dedicated Associated Creative director, producers, designers, copywriters, animators, and developers to translate marketing goals into compelling creative output.

  • Facilitate brainstorming and creative review sessions to ensure ideas are strategically aligned and deliver on objectives.

  • Serve as the primary liaison between creative teams and marketing stakeholders to maintain consistent communication and expectations.

• Operational Excellence

  • Implement and optimize tools, processes, and frameworks for efficient creative production and campaign delivery.

  • Track key milestones, budgets, and performance metrics for all marketing programs.

  • Identify bottlenecks and proactively resolve issues to maintain timelines and quality.

• Cross-Functional Leadership

  • Coordinate with brand, product, and lifecycle marketing as well as media and CRM teams to ensure cohesive campaign execution across channels.

  • Partner with analytics teams to measure creative effectiveness and apply insights to future campaigns.
    Advocate for creative excellence while balancing business priorities and operational feasibility.

Qualifications

• Proven experience managing complex, multi-channel marketing campaigns.

• Strong understanding of creative workflows, from briefing to production.

• Experience in a highly collaborative cross-functional environment with product and marketing, managing stakeholder dynamics in a large organization

• Experience setting priorities, problem-solving and multitasking

• Experience prioritizing competing needs by taking a broad perspective to problems and identifying strategic and creative solutions

• Proficiency with project management and collaboration tools (e.g., Asana, Airtable, Monday.com, Wrike, Jira, etc.).

• Exceptional communication, organizational, and stakeholder management skills.

• Ability to thrive in a fast-paced, ambiguous environment while maintaining focus on quality and detail.

Preferred Skills:

• Experience working with creative management tools and project management software (e.g., Airtable, Wrike, Asana, Monday.com, Trello, Jira).

• Familiarity with graphic design tools like Adobe Creative Cloud, Figma etc

The material job duties and responsibilities of this role include those listed above as well as adhering to Yahoo policies; exercising sound judgment; working effectively, safely and inclusively with others; exhibiting trustworthiness and meeting expectations; and safeguarding business operations and brand integrity.

At Yahoo, we offer flexible hybrid work options that our employees love! While most roles don’t require regular office attendance, you may occasionally be asked to attend in-person events or team sessions. You’ll always get notice to make arrangements. Your recruiter will let you know if a specific job requires regular attendance at a Yahoo office or facility. If you have any questions about how this applies to the role, just ask the recruiter!

Yahoo is proud to be an equal opportunity workplace. All qualified applicants will receive consideration for employment without regard to, and will not be discriminated against based on age, race, gender, color, religion, national origin, sexual orientation, gender identity, veteran status, disability or any other protected category. Yahoo will consider for employment qualified applicants with criminal histories in a manner consistent with applicable law. Yahoo is dedicated to providing an accessible environment for all candidates during the application process and for employees during their employment. If you need accessibility assistance and/or a reasonable accommodation due to a disability, please submit a request via the Accommodation Request Form (www.yahooinc.com/careers/contact-us.html) or call +1.866.772.3182. Requests and calls received for non-disability related issues, such as following up on an application, will not receive a response.

We believe that a diverse and inclusive workplace strengthens Yahoo and deepens our relationships. When you support everyone to be their best selves, they spark discovery, innovation and creativity. Among other efforts, our 11 employee resource groups (ERGs) enhance a culture of belonging with programs, events and fellowship that help educate, support and create a workplace where all feel welcome.

The compensation for this position ranges from $110,625.00 - $230,625.00/yr and will vary depending on factors such as your location, skills and experience.The compensation package may also include incentive compensation opportunities in the form of discretionary annual bonus or commissions. Our comprehensive benefits include healthcare, a great 401k, backup childcare, education stipends and much (much) more.

Currently work for Yahoo? Please apply on our internal career site.