Senior Marketing Specialist (Growth & Conversion) (100% Remote – Chicago Area Preferred)
Skills
- Email campaign strategy and execution
- Landing page creation and optimization
- A/B testing and conversion optimization
- Marketing automation (HubSpot, Mailchimp, or similar)
- CMS experience (WordPress, Webflow, or similar)
- Analytics and reporting (Google Analytics, HubSpot, etc.)
- Strong writing and editing for digital channels
Responsibilities
- Design, build, and optimize email marketing campaigns that engage and convert prospects.
- Create and iterate high-converting landing pages and web content to drive leads.
- Plan and run A/B tests and conversion experiments to improve performance.
- Partner with SEO, paid media, design, and analytics specialists on integrated campaigns.
- Apply conversion optimization and persuasive copywriting best practices.
- Monitor campaign analytics and report performance with actionable recommendations.
- Research industry and competitor strategies and propose new growth ideas.
Education
- Bachelor’s degree in Marketing, Communications, Business, or related field preferred, or equivalent experience
- Relevant certifications (HubSpot, Google Analytics) are a plus
Benefits
- Competitive pay
- Health, dental, and vision insurance
- 401(k) with company match
- Generous PTO and paid holidays
- Paid parental leave
- Ongoing professional development
- 100% remote role (Chicago preferred)
Average salary estimate
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