VP, Product (AI)

At WHOOP, we’re on a mission to unlock human performance and extend healthspan. We empower our members with real-time, longitudinal health insights that help them understand how their daily choices compound over time, enabling better long-term health and lasting behavior change. 

WHOOP is hiring a VP of Product (AI) to define and lead the AI product strategy across the company. This leader will imagine, build, and scale AI-powered experiences that fundamentally reshape how members engage with their health. This role reports to the Chief Product Officer and is a key member of the product and executive leadership team, shaping company-wide priorities and how AI innovation translates into meaningful outcomes for WHOOP members. 

This is a high-impact, fast-execution product leadership role for a true builder-meets-strategist. The role is about transforming WHOOP into a trusted daily companion for members—one that understands the body over time, anticipates needs, removes friction, and helps members make better decisions in the moments that matter. This is not about incremental features. It is about redefining the relationship between members and their health through intelligent, personalized, and deeply human AI-driven experiences. 

You will operate at the intersection of AI, health data, behavior change, and hardware, partnering deeply with Engineering, Research Algorithms and Data Science, Analytics, and Design to turn cutting-edge technology into real-world health outcomes for millions of members. 

• Set and own the AI product vision and roadmap across WHOOP, translating advanced research and emerging AI capabilities into meaningful, shippable products that improve members’ health and lives
• Own the end-to-end lifecycle of AI-powered experiences, from discovery and prioritization through development, launch, and performance measurement—ensuring ideas translate into real, measurable health outcomes
• Reimagine WHOOP as a daily AI companion, evolving the experience from tracking to truly proactive guidance, anticipatory coaching, and deeply individualized support that grows with the body over years
• Think creatively and expansively about what AI enables, challenging existing assumptions, pushing beyond incremental improvements, and imagining entirely new interaction models between humans and health technology
• Lead and mobilize cross-functional teams—Product, Engineering, Research Algorithms and Data Science, Analytics, and Design—to move quickly from idea to launch with clarity, urgency, and shared purpose
• Champion a world-class, experimentation-first culture, using data, member feedback, and rapid iteration to prioritize what matters, scale what works, and continuously raise the bar
• Translate the evolving AI landscape into durable product advantage, from partnering with LLM providers to applying state-of-the-art models and building proprietary systems grounded in WHOOP’s unique longitudinal health data
• Define and uphold frameworks for ethical, privacy-conscious AI, ensuring WHOOP earns and maintains trust in a highly regulated, high-stakes health environment
• Operate with an owner’s mindset, thriving in ambiguity, removing blockers, making decisive tradeoffs, and driving relentless forward progress
• Represent AI product strategy at the executive level, shaping company-wide priorities and aligning leadership around clear outcomes and long-term vision
• Build and lead a world-class AI Product organization, hiring exceptional talent, coaching and developing product leaders, and establishing best-in-class product practices that increase clarity, velocity, and impact
• Represent WHOOP externally as a thought leader in AI for health and performance, engaging with industry partners, academic collaborators, and the broader product and AI community

• Demonstrated success shipping AI-powered consumer products at scale, with clear user value and measurable outcomes
• Deep understanding of generative AI, machine learning, personalization, and health data, and the ability to translate seamlessly between technical and non-technical audiences
• Proven ability to envision bold, future-facing product concepts and translate that vision into concrete, high-quality experiences. 
• Strong analytical and experimental mindset, with experience leveraging data, evidence, and iteration to drive product decisions
• Strong business acumen and strategic judgment, with a track record of translating product vision into durable competitive advantage and measurable member and business impact
• Track record of leading cross-functional teams in fast-moving, ambiguous environments where outcomes matter more than rigid roles
• Track record of building inclusive, high-performing teams that lead and operate with focus and conviction amid rapid change 
• Experience collaborating on deeply technical initiatives with engineering, research, and data science partners
• Up-to-date knowledge of the AI ecosystem, including foundation models, open-source tooling, deployment frameworks, and responsible AI practices
• Exceptional communication and organizational skills, with the ability to articulate complex ideas clearly, align diverse stakeholders, and lead teams with focus and conviction in ambiguous, fast-moving environments
• Strong commitment to embracing and leveraging AI tools in day-to-day work and across the product development lifecycle
• Deep belief in WHOOP’s mission to unlock human performance and extend healthspan, with genuine excitement for building the future of health

This role is based in the WHOOP office located in Boston, MA. The successful candidate must be prepared to relocate if necessary to work out of the Boston, MA office. 

Interested in the role, but don’t meet every qualification? We encourage you to still apply! At WHOOP, we believe there is much more to a candidate than what is written on paper, and we value character as much as experience. As we continue to build a diverse and inclusive environment, we encourage anyone who is interested in this role to apply.

WHOOP is an Equal Opportunity Employer and participates in E-verify to determine employment eligibility.  It is unlawful in Massachusetts to require or administer a lie detector test as a condition of employment or continued employment. An employer who violates this law shall be subject to criminal penalties and civil liability.

The WHOOP compensation philosophy is designed to attract, motivate, and retain exceptional talent by offering competitive base salaries, meaningful equity, and consistent pay practices that reflect our mission and core values.

For this position at WHOOP, we view total compensation as the combination of base salary, yearly bonus, equity, and benefits, with equity serving as a key differentiator that aligns our employees with the long-term success of the company and allows every member of our corporate team to own part of WHOOP and share in the company’s long-term growth and success.

The U.S. base salary range for this full-time position is $200,000 - $300,000. Salary ranges are determined by role, level, and location. Within each range, individual pay is based on factors such as job-related skills, experience, performance, and relevant education or training. 

In addition to the base salary and competitive benefits, given the strategic importance of this leadership role, we anticipate that a substantial share of total compensation will be delivered through a competitive and generous stock option grant, complementing the base salary.

The base salary ranges may be modified in the future to reflect evolving market conditions and organizational needs. While most offers will typically fall toward the starting point of the range, total compensation will depend on the candidate’s specific qualifications, expertise, and alignment with the role’s requirements.

Learn more about WHOOP.