Join the future of news

We’re on a mission to deliver riveting storytelling for all of America. At The Washington Post, you’ll help reinvent news. Our work is driven by a deep investigative spirit and enhanced by innovation to bring audiences closer to the stories that matter most.

About Our Team

The Washington Post is powered by the passion and talent of our people. It takes all of us to reinvent news. Beyond our award-winning Newsroom and Opinions teams, we work across many departments, including Brand & Events, Communications, Customer Care, Engineering & Product, Finance, Human Resources, Legal, Marketing & Advertising, Print Operations, and Sales.

Why This Role Matters

At a time when global media consumption is transforming rapidly, The Washington Post is investing boldly in new approaches to meet audiences where they are. As Director of Global Acquisition Marketing, you will shape and drive the strategy behind how we attract and convert new subscribers through a modern, data-powered, and customer-first approach. You’ll lead the full acquisition funnel—from paid and onsite media to pricing and product positioning—collaborating with teams across News, Product, Advertising, and Brand to scale our reach and impact.

This role sits within the Growth team and is key to advancing our mission of delivering trusted journalism to audiences worldwide. With traditional discovery channels in flux and flexible access products evolving, your leadership will define how we innovate, adapt, and grow.

What Motivates You

• You are energized by unlocking growth in a fast-moving, ever-evolving media and technology landscape.

• You thrive in using data and experimentation to connect audiences with meaningful content and solutions.

• You’re inspired by the opportunity to shape the future of an iconic news brand and to lead with purpose and creativity.

• You build inclusive, collaborative, and high-performing teams that embrace innovation, trust, and continuous improvement.

How You’ll Support the Mission

• Drive the global acquisition strategy across The Post’s portfolio to maximize reach, conversion, and customer lifetime value across diverse products, pricing tiers, and audience segments.

• Unlock scalable growth levers by collaborating with Product, Newsroom, and Engineering to mitigate traffic decline, navigate platform disruptions, and adapt to evolving audience behaviors.

• Develop and implement smart metering and paywall strategies that balance audience reach with subscription conversion and engagement metrics.

• Oversee performance marketing campaigns across paid digital platforms (e.g., Google, Meta, Apple, Reddit, LinkedIn) to ensure efficient budget utilization, audience targeting precision, and brand-aligned messaging.

• Launch and continuously improve go-to-market strategies for new product features and access models, aligning internal stakeholders and delivering measurable acquisition impact.

• Optimize the full acquisition funnel through rigorous A/B testing, targeted segmentation, creative experimentation, and UX improvements across digital touchpoints.

• Lead and mentor a high-performing team of 10+ growth marketers and specialists, cultivating a culture of learning, executional rigor, and adaptability.

• Partner with Product and Engineering to build robust experimentation frameworks, enhance user experience, and drive higher conversion rates and revenue across customer segments.

• Leverage first-party data, behavioral insights, and predictive modeling to tailor acquisition messaging and offers, increasing personalization and customer relevance throughout the journey.

• Collaborate with Analytics and Finance to forecast, track, and refine performance marketing strategies that directly link marketing outcomes to business impact and ROI.

• Represent marketing in strategic product planning initiatives to ensure tools, infrastructure, and innovation efforts scale effectively while enhancing user-centric experiences.

The Skills and Experience You Bring

• 8+ years in digital acquisition, performance marketing, or growth, with deep experience in subscription or DTC funnels.

• 5+ years managing and developing teams with a focus on impact, coaching, and collaboration.

• Strong strategic instincts paired with the ability to execute hands-on and pivot quickly when needed.

• Track record of building growth strategies amid digital platform disruption or algorithmic change.

• Deep fluency in paid digital media, conversion optimization, and cross-channel customer journey design.

• Data-driven decision maker with experience turning insights into scalable, results-oriented programs.

• Skilled cross-functional communicator with experience partnering across Editorial, Product, Engineering, Brand, and Finance.

• Comfortable with ambiguity, entrepreneurial by nature, and committed to delivering high-quality experiences that support our journalistic mission.

Collaboration makes us stronger. That’s why our offices are designed with open layouts, modern technology, and easy access to transportation. With certain exceptions for newsgathering and business travel, we work on-site five days a week.

Compensation and Benefits

Wherever you are in your life or career, The Washington Post offers comprehensive and inclusive benefits for every step of your journey:

• Competitive medical, dental and vision coverage

• Company-paid pension and 401(k) match

• Three weeks of vacation and up to three weeks of paid sick leave

• Nine paid holidays and two personal days

• 20 weeks paid parental leave for any new parent

• Robust mental health resources

• Backup care and caregiver concierge services

• Gender affirming services

• Pet insurance

• Free Post digital subscription

• Leadership and career development programs

Benefits may vary based on the job, full-time or part-time schedule, location, and collectively bargained status.

The salary range for this position is:

The actual salary within this range will depend on individual skills, experience, and qualifications as they relate to specific job requirements. This position may be eligible for a bonus or incentive program, and a member of the Talent Acquisition team will discuss bonus payment terms and conditions during the interview process.