Sr. Manager, Research
Welcome to Warner Bros. Discovery… the stuff dreams are made of.
Who We Are…
When we say, “the stuff dreams are made of,” we’re not just referring to the world of wizards, dragons and superheroes, or even to the wonders of Planet Earth. Behind WBD’s vast portfolio of iconic content and beloved brands, are the storytellers bringing our characters to life, the creators bringing them to your living rooms and the dreamers creating what’s next…
From brilliant creatives, to technology trailblazers, across the globe, WBD offers career defining opportunities, thoughtfully curated benefits, and the tools to explore and grow into your best selves. Here you are supported, here you are celebrated, here you can thrive.
Every great story has a new beginning, and yours starts here.
Welcome to Warner Bros. Discovery… the stuff dreams are made of.
Who We Are…
When we say, “the stuff dreams are made of,” we’re not just referring to the world of wizards, dragons and superheroes, or even to the wonders of Planet Earth. Behind WBD’s vast portfolio of iconic content and beloved brands, are the storytellers bringing our characters to life, the creators bringing them to your living rooms and the dreamers creating what’s next…
From brilliant creatives to technology trailblazers, across the globe, WBD offers career defining opportunities, thoughtfully curated benefits, and the tools to explore and grow into your best selves. Here you are supported, here you are celebrated, here you can thrive.
Senior Manager, Global Brand & Growth Research
WBD is looking for a Senior Manager, Global Brand & Growth Research, to drive the Direct-to-Consumer research and analysis efforts for HBO Max, covering growth marketing, retention, sports and partnership strategy. The Senior Manager, Global Brand & Growth Research is responsible in leading the custom research plan and priority analytics needs through First Party Database (1PD) across Brand, Acquisition, Retention, Partnership & Sports teams. The candidate will be responsible for leading research end to end, analyzing, and socializing the results that generate insights to empower business decisions across the company globally.
Your New Role…
The ideal candidate will have the ability to move seamlessly between running analytics using 1st party data and executing research using traditional consumer insights tools such as surveys and qualitative methods. They should be a strategic thinker and consultative in nature, well-versed in growth marketing, retention and loyalty program analysis, advertising and concept testing.
Experienced in quantitative and qualitative methodologies but also eager to create new ways to gather, analyze and tell stories with data and insights.
Passionate about translating data and research results into meaningful customer strategies and marketing tactics.
Able to partner flawlessly with internal stakeholders, manage vendors and work collaboratively in a highly matrixed organization.
Your Role Accountabilities
Design, execute, socialize HBO Max retention, growth, partnership and sports research and analysis globally.
Consult with Brand, Social Media and Content Marketing teams globally answering critical questions for business growth.
Lead 1st party data analysis, performing data querying using SQL to identify and profile target audiences, and ensure comprehensive analysis of usage and subscription patterns at both the summarized and individual level.
Synthesize data from multiple sources (ad-hoc surveys, 1P behavioral data and syndicated sources).
Translate data into a holistic meaningful story and deliver the recommendations to the stakeholders including senior level audiences.
Be a thought leader via foundational studies which inform multiple business units
Proactively partner with other researchers and cross-functional partners including Data Science, Strategy, Marketing, Product and Partnership teams.
Identify best practices in existing and emerging research and analysis methodologies and lead meta-analysis to guide business decision making.
Qualifications & Experience
Bachelor’s degree required.
7+ years of primary consumer market research and data analytics experience, including hands-on experience with research design (e.g. end to end quantitative research), analysis, report development and stakeholder presentations.
Advanced level experience with data querying, wrangling, analysis and modeling: proficient in SQL.
Proficiency with at least one of the following: SPSS, Python, Q and/or R or similar statistical analysis software packages. Experience with Looker is a plus.
Strong quantitative reasoning with programming knowledge using survey software (eg. Qualtrics).
Effective communicator, presenter and influencer.
Highly developed organizational, planning and analytical capabilities, including the ability to translate data into meaningful findings and delivering recommendations that lead to informed decision-making.
Proven success in establishing relationships, being a high bandwidth communicator, with a track record of excellent cross-functional collaboration in a fast-paced environment.
Ability to work under pressure without sacrificing accuracy and attention to quality and detail; strong project management skills are essential.
Media, entertainment or streaming centric business experience is preferred but not required.
Branding, Marketing or advertising research experience is a plus.
How We Get Things Done…
This last bit is probably the most important! Here at WBD, our guiding principles are the core values by which we operate and are central to how we get things done. You can find them at www.wbd.com/guiding-principles/ along with some insights from the team on what they mean and how they show up in their day to day. We hope they resonate with you and look forward to discussing them during your interview.
Championing Inclusion at WBD
Warner Bros. Discovery embraces the opportunity to build a workforce that reflects a wide array of perspectives, backgrounds and experiences. Being an equal opportunity employer means that we take seriously our responsibility to consider qualified candidates on the basis of merit, without regard to race, color, religion, national origin, gender, sexual orientation, gender identity or expression, age, mental or physical disability, and genetic information, marital status, citizenship status, military status, protected veteran status or any other category protected by law.If you’re a qualified candidate with a disability and you require adjustments or accommodations during the job application and/or recruitment process, please visit our accessibility page for instructions to submit your request.
In compliance with local law, we are disclosing the compensation, or a range thereof, for roles in locations where legally required. Actual salaries will vary based on several factors, including but not limited to external market data, internal equity, location, skill set, experience, and/or performance. Base pay is just one component of Warner Bros. Discovery’s total compensation package for employees. Pay Range: $86,800.00 - $161,200.00 salary per year. Other rewards may include annual bonuses, short- and long-term incentives, and program-specific awards. In addition, Warner Bros. Discovery provides a variety of benefits to employees, including health insurance coverage, an employee wellness program, life and disability insurance, a retirement savings plan, paid holidays and sick time and vacation.If you’re a qualified candidate with an arrest or conviction record, please know that your application will be considered in accordance with the Los Angeles County Fair Chance Ordinance for Employers and the California Fair Chance Act.
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Every great story has a new beginning. We're excited to announce that Discovery and WarnerMedia have combined to become Warner Bros. Discovery. We're a premier global media and entertainment company offering audiences the world's most differentia...
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