Analyst, Advertising

Welcome to Warner Bros. Discovery… the stuff dreams are made of.

Who We Are…

When we say, “the stuff dreams are made of,” we’re not just referring to the world of wizards, dragons and superheroes, or even to the wonders of Planet Earth. Behind WBD’s vast portfolio of iconic content and beloved brands, are the storytellers bringing our characters to life, the creators bringing them to your living rooms and the dreamers creating what’s next…

From brilliant creatives, to technology trailblazers, across the globe, WBD offers career defining opportunities, thoughtfully curated benefits, and the tools to explore and grow into your best selves. Here you are supported, here you are celebrated, here you can thrive.

Your New Role…

The Analyst, Advertising, will be at the forefront of analyzing CNN Digital’s content performance trends. This role will partner with teams across programming, newsgathering, product, subscriptions, and more, providing foundational analytics and content insights to help grow our digital audience and deepen engagement.

We’re looking for individuals with at least 1 year of experience in gathering data and creating visualizations from various sources, coupled with a strong enthusiasm for analysis and translating data into actionable insights. The ideal candidate will be enthusiastic about digital audience analytics and journalism, demonstrating an ability to uncover trends and provide insights that support content decision-making and strategies.

Your Role Accountabilities…

• Collaborate with content, audience, product, subscriptions and other cross functional stakeholders to understand the needs of the business, and deliver actionable insights about programming and content performance that guide decision-making. 

• Leverage CNN’s suite of analytics tools to create effective data solutions, ranging from actionable analysis delivered in impactful presentations to building dashboards designed to answer stakeholder questions.

• Support key content and programming initiatives by providing analysis and insights to deeply understand CNN Digital’s audience, content, subscription and product performance. Collaborate with broader Data, Analytics, Research & Testing teams to further refine approaches to the work and contribute to knowledge sharing.

• Support Chartbeat maintenance, our primary real-time analytics tool with front-end support including day-to-day needs of end users and supporting larger systems training.

• Gather data and reporting requirements, develop data solutions to manage datasets and data transformations to make processes more efficient and accurate. 

Qualifications & Experience…

• At least 1 year of work experience in digital analytics or related role

• Experience with digital analytics tools like Adobe Analytics, Google Analytics, Chartbeat or similar

• Experience with data viz tools like Tableau, Domo, Looker, Power BI or similar

• Proven ability to synthesize data from multiple sources, crafting actionable insights and compelling stories

• Attention to detail and accuracy in compiling and analyzing data is a must

• Strong Microsoft Excel and PowerPoint skills

• Solid time management skills and ability to work on multiple projects

• High level of curiosity to explore the “why” behind the data and a commitment to growing and developing as an analyst

Preferred...

• Bachelor’s degree or higher. Journalism, communications, marketing, data analytics, data science or related field preferred. 

• Knowledge of digital tagging and data collection methods, particularly Chartbeat instrumentation

• Experience with user management of analytics tools

• Familiarity with syndicated data sources (ex. comScore, SimilarWeb, RivalIQ), social platform data (ex. Meta, YouTube, TikTok) and SEO data (ex Google Search Console)

• Experience with data transformations and ETLs

• Experience with Snowflake, SQL, Python or R

How We Get Things Done…

This last bit is probably the most important! Here at WBD, our guiding principles are the core values by which we operate and are central to how we get things done. You can find them at www.wbd.com/guiding-principles/ along with some insights from the team on what they mean and how they show up in their day to day. We hope they resonate with you and look forward to discussing them during your interview.

Championing Inclusion at WBD

Warner Bros. Discovery embraces the opportunity to build a workforce that reflects a wide array of perspectives, backgrounds and experiences. Being an equal opportunity employer means that we take seriously our responsibility to consider qualified candidates on the basis of merit, without regard to race, color, religion, national origin, gender, sexual orientation, gender identity or expression, age, mental or physical disability, and genetic information, marital status, citizenship status, military status, protected veteran status or any other category protected by law.

If you’re a qualified candidate with a disability and you require adjustments or accommodations during the job application and/or recruitment process, please visit our accessibility page for instructions to submit your request.

In compliance with local law, we are disclosing the compensation, or a range thereof, for roles in locations where legally required. Actual salaries will vary based on several factors, including but not limited to external market data, internal equity, location, skill set, experience, and/or performance. Base pay is just one component of Warner Bros. Discovery’s total compensation package for employees. Pay Range: $66,559.00 - $123,610.00 salary per year. Other rewards may include annual bonuses, short- and long-term incentives, and program-specific awards. In addition, Warner Bros. Discovery provides a variety of benefits to employees, including health insurance coverage, an employee wellness program, life and disability insurance, a retirement savings plan, paid holidays and sick time and vacation.