Brand Marketing Manager

About Wandering Bear

Wandering Bear is a leading, national coffee brand that specializes in super-premium ready-to-drink cold brew. By using superior ingredients, processes and packaging, Wandering Bear is trusted by the best when it comes to great taste and freshness. 

The brand made its name in 2014 as a vanguard of the cold brew movement and the first to introduce coffee in boxed-wine-style (bag-in-box) packaging. Today, their product line has expanded to include 16 indulgent flavors of super-premium organic cold brew available in bag-in-box and carton formats, as well as a highly innovative new line of canned high-protein cold brew lattes, boasting 11g of protein per 100-calorie can. 

Wandering Bear continues to expand on their mission to take inspiration from coffee shops to craft products that taste great and are credibly healthy, great-tasting, convenient. Wandering Bear is available nationwide via wanderingbear.com and Amazon, select products are available with leading national retailers, including Whole Foods, Costco, Sprouts and Thrive Market as well as through food service operators, including Dot Foods, Vistar and Sysco.

About the Role

We’re hiring a hands-on Brand Marketing Manager to be the day‑to‑day driver of brand & channel activation. This is a new role reporting to the VP of Brand Marketing.This person will manage cross-functional execution across product launches, sales enablement, asset production and channel amplification. They’ll partner with Sales, Creative, Ecom, Ops and agencies to ensure work is delivered on time and on brand. While this is a remote role, candidates must be comfortable with East Coast–friendly meeting times.

What you’ll own (key responsibilities)

• GTM planning & execution: Lead GTM support, partnering closely with internal and external stakeholders, for new product launches across DTC, Amazon, ecommerce, food service and retail — timelines, assets, channel coordination and post‑launch optimization.
• Sales enablement & retail support: Act as the primary bridge between Sales and Marketing, delivering high-quality selling materials to support sales accounts and new opportunities. This could include activities such as: facilitate sell sheets process, manage selling experiences, packaging support, and other retail and food service selling tools.
• Brand strategy and consistency: Ensure the brand's message, voice, and visual identity adhere to our stated strategy and are consistent across all marketing materials, advertising, and packaging.
• Management of asset development and production: Brief, manage and produce marketing collateral and packaging assets as needed; maintain a centralized, easily accessible brand/creative asset library for the team and agencies.
• Measurement & optimization: Track project milestones and activation performance; set up basic test plans and surface learnings to iterate on creative and channel tactics.
• Marketing ops & tracking: Maintain the marketing calendar, manage asset workflows and own marketing ops processes, including budget tracking and optimizations.
• Multi‑stakeholder project management: Lead complex, cross‑functional projects, coordinating timelines and deliverables across internal teams and managing external freelancers and agencies as needed.

Who you are (qualifications)

• 3–5 years marketing experience (brand, product or retail marketing; CPG/DTC or beverage experience a plus).
• Demonstrated experience leading multi-channel product launches (retail + DTC + online) and producing sales collateral/shopper marketing assets.
• Strong project management skills — comfortable managing multiple cross-functional stakeholders, launch timelines and production schedules simultaneously.
• Experience managing creative workflow from brief through production and maintaining an asset library.
• Clear and proactive communicator with excellent written and verbal communication skills; copy writing experience (or interest) is a plus.
• Data driven and comfortable with measurement and reporting (campaign KPIs, simple dashboards, post‑launch learnings).
• Organized, detail-oriented, and able to prioritize in a fast-paced startup environment.
• Proficiency with basic marketing tools and willingness and ability to learn new platforms quickly.

• Great people who bring themselves to work, work hard and have fun

• Competitive Base Salary + Bonus
• Company Health, Dental, Vision and 401k plan
• Great product that you’ll be proud to sell
• As much cold brew coffee as you can drink

At Wandering Bear, we pride ourselves on our unique brand of strength. It’s a grounded, self-assured strength that allows us to celebrate the unique POV that each person brings to the table. We believe in a collaborative and inclusive environment. As an equal opportunity employer, we prohibit any unlawful discrimination on the basis of race, color, religion, military or veteran status, sex, gender, gender identity or expression, sexual orientation, national origin, age, disability or genetic information. These are our guiding principles and apply across all aspects of employment.