Senior Sports Marketing Manager

Walz Tetrick Advertising is a full-service marketing and advertising agency that builds impactful brand stories and measurable business results. As we expand our sports marketing practice, we’re looking for a highly organized, relationship-driven Senior Sports Marketing Manager to connect student-athletes, corporate brands, philanthropic organizations, and strategic partners.

As a Senior Sports Marketing Manager, you’ll support the strategic execution of sports marketing campaigns, influencer partnerships, and philanthropic activations. This role blends business development, talent relations, corporate sponsorship activation, and project management. You’ll thrive in a fast-paced environment, managing high-profile relationships with collegiate athletes, sports agents, administrators, and corporate partners.

• Identify, research, and pursue new corporate NIL influencer, brand, and philanthropic activation opportunities
• Build and maintain strong relationships with athletic departments, agents, athletes, and corporate partners
• Prepare contracts, ensure compliance with NIL and NCAA standards, and manage approval workflows with athletes, agents, and administrators
• Develop campaign strategies, presentations, and recruitment materials that highlight athlete stories and drive brand engagement
• Lead the creation of student-athlete bios, social media playbooks, and philanthropic activation strategies
• Coordinate production sessions, media days, live events, and other campaign activations, ensuring seamless logistics and execution
• Manage deal sheets, licensing agreements, and financial documentation through Opendorse and NILGo platforms
• Represent WTA at donor events, specialty nights, and NIL activations while showcasing the agency’s sports marketing value proposition
• Track, measure, and report campaign outcomes to clients and internal stakeholders, providing insights and recommendations for future initiatives

• Bachelor’s degree in Marketing, Sports Management, Communications, or related field (or equivalent experience)
• 5+ years in sports marketing, influencer marketing, or sponsorship activation (NIL experience strongly preferred)
• Strong knowledge of NIL regulations and NCAA compliance standards
• Exceptional communication, organizational, and relationship-building skills especially with diverse stakeholders including C-Suite executives
• Proven ability to manage multiple projects with tight deadlines in a dynamic environment
• Proficiency in Microsoft Office Suite as well as presentation software (PowerPoint/Keynote). Familiarity with Opendorse or similar platform preferred

About Walz Tetrick Advertising

Walz Tetrick is a full-service marketing, creative and media agency in Kansas City. The Greater Kansas City Chamber of Commerce named Walz Tetrick one of its Top 10 Small Businesses, honoring our resilience, innovation and values. Though we’ve been around since 1967, we approach every opportunity with the same zeal we did when we were just getting started. We look for associates, partners and clients who share that enthusiasm and appreciate our all-in approach to brand activation. With each day, we harness more tools and information to illuminate our way.

Walz Tetrick offers an office culture like no other. CEO Charlie Tetrick values his employees and creates a uniquely positive and supportive culture. We work and play as a family. Our current work hours are “in office” Monday, Wednesday and Thursday with an option to “work from anywhere” Tuesday and Friday.

We’re proud of our strong benefits package that includes a 401(k) with an employer match, long-term disability and dental insurance. We offer excellent health insurance, and the agency pays 90 percent of the employees’ premiums with an option to add a spouse and family. We have a generous paid time off policy that includes days to volunteer at a charity of your choice.

If you’re passionate, strategic, collaborative and kind, with a dose of scrappy thrown in, we want to meet you.

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