Vice President, Brand Style & Concept

Vuori is re-defining what athletic apparel looks like: built to move and sweat in but designed with a casual aesthetic to transition into everyday life. We draw inspiration from an active coastal California lifestyle; an integration of fitness, creative expression and life. Our high energy fast paced retail environment is reflected in the clothes we make. We aim to inspire others to take on all aspects of their lives with clarity, enthusiasm and purpose…while having a lot of fun along the way. We are proud to be an outlet for opportunity and for personal growth and success.

The Vice President, Brand Style & Concept will define and elevate the brand’s global styling vision while shaping seasonal creative concepts that bring our unique “California Lifestyle” point of view to life. This leader will play a pivotal role in connecting design intent, product storytelling, and creative expression — ensuring our aesthetic is ownable, cohesive, and resonant across all channels and customer touch points worldwide. 

What you'll get to do: 

Brand / Aesthetic & Visual Ecosystem 

• Shape and evolve the brand’s styling and visual identity to deliver an authentic, differentiated point of view in the marketplace. 
• Translate the “California Lifestyle” vision to life by partnering with key functions — translating brand values into compelling seasonal concepts, styling direction, content, activations, and retail experiences. 
• Integrate the go-to-market process to ensure brand integrity and creative intention flow seamlessly from design concepts through to marketing execution. 
• Drive aligned clarity of the Vuori Brand Vision – connecting dots throughout the GTM product & marketing processes.  

Design / Concept & Product Inspiration 

• Collaborate with design team on seasonal creative concepts, informing seasonal insights on styling and proportion shifts 
• Inform the collection at key milestones and throughout seasonal pipeline.   
• Partner on collaboration ideation and manage key creative styling moments.  
• Serve as the steward of the seasonal concept in post adoption milestones - working closely with design leads and design Style Concept Directors to ensure integrity of the intent maintained.    

Creative / Look, Feel & Styling 

• Define the global styling vision and ensure consistency and excellence across all channels. 
• Lead styling execution for all content, ensuring a unified look and feel that reflects our brand DNA; partner with creative team to identify talent to support.   
• Partner with the Seasonal Creative Director to translate seasonal creative concepts into styling that brings narratives to life across lifestyle, studio, and campaign content. 
• Partner with brand marketing to align on positioning and briefs, ensuring styling and concept work ladder up to the broader brand strategy. 
• Provide clear, actionable creative direction for marketing teams — informing content creation, activations, PR angles, and partner selections. 

Who you are: 

• Strong styling expertise with deep apparel and fashion knowledge; elevated taste level and strong design eye. 
• Creative synergy with Design, Creative, and Brand Marketing teams. 
• Highly collaborative and key to brainstorming and cross-functional partnership. 
• Great communicator - able to inspire teams and external partners. 
• Industry and fashion expert who can blend product, styling, and brand storytelling seamlessly. 
• Visionary mindset with the ability to create a unique "Vuori world." 
• Strong creative direction — builds mood boards, styling guides, and leads on-set execution. 
• Organized and adaptable; able to juggle multiple shoots and shifting priorities. 
• Established network of stylists, vendors, and creative resources to elevate the brand’s look and feel. 

Our investment in you:

At Vuori, we’re proud to offer the following to our employees: 

• Health Insurance 
• Savings and Retirement Plan  
• Employee Assistance Program 
• Generous Vuori Discount & Industry Perks 
• Paid Time Off  
• Wellness & Fitness benefits  

The salary range for this role is $267,500 - $322,500 per year. This role is bonus eligible. 

Vuori is proud to be an Equal Opportunity/Affirmative Action employer. All qualified applicants will receive consideration for employment without regard to sex, gender identity, sexual orientation, race, color, religion, national origin, disability, protected Veteran status, age, or any other characteristic protected by law.  

All your information will be kept confidential according to EEO guidelines.