Senior Manager, Media Strategy
Skills
- Expertise in media buying on Google Ads, Facebook Ads, or DSP platforms
- Strong knowledge of brand awareness and consideration metrics
- Proficiency with project management tools like JIRA or Shortcut
- Ability to make and communicate business cases effectively
- Experience working cross-functionally in fast-paced environments
Responsibilities
- Manage marketing campaigns across Meta, Snap, Tiktok, and Google platforms independently
- Validate brand metric impacts in partnership with analytics and data science teams
- Develop brand guidelines and creative playbooks for paid media execution
- Create compelling content and viral campaign strategies representing Tubi’s brand
- Define customer personas and implement targeted activation strategies
- Leverage AI tools to automate workflows and improve efficiency
- Coordinate cross-functional communication for alignment on key initiatives
- Conceptualize creative ideas including collaborations with influencers
- Support international marketing expansion with scalable strategies
- Oversee App Store Optimization and test design on Apple and Google platforms
- Manage AdOps workflows ensuring proper account setups and delivery
- Analyze partner performance to provide actionable insights
- Work collaboratively with performance teams to align goals and results
Education
- Bachelor’s degree in Marketing, Economics, Finance, or equivalent
Benefits
- Annual discretionary bonus and long-term incentive plan
- Medical, dental, and vision insurance
- 401(k) retirement savings plan
- Generous parental leave program with 12 weeks paid bonding leave
- Flexible time off policy replacing traditional vacation policy
- Monthly wellness reimbursement
- Paid time off and sick leave policies aligned with local laws
Average salary estimate
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