Associate Manager, Mall Marketing
Location:
Secaucus, New JerseyJob Summary:
The Mall Marketing Manager is responsible for executing local marketing plans to increase stores traffic and sales by managing marketing within malls, OOH marketing, promotional events, community relations, partnerships, and digital/printed marketing efforts.
Responsibilities:
Key Accountabilities:
- Develop and implement a comprehensive annual marketing plan, including retailer, community, and special events, aligned with the brand and mall's strategic objectives.
- Conduct market research to understand local economic trends, consumer preferences, and competitor activities to inform marketing strategies.
- Request and oversee the creation and execution of all advertising, promotional campaigns, social media content, and digital marketing initiatives.
- Coordinate and execute special events, promotions, and community-based programs designed to drive foot traffic and enhance the mall's public image.
- Monitor, analyze, and report on the effectiveness of mall marketing campaigns and programs, using data to make informed decisions and drive future strategy.
- Create, monitor, and report on the mall marketing budget, ensuring resources are used effectively to achieve goals and provide a measurable return on investment.
- Build positive relationships with tenants, community leaders, and B-2-B partners (sponsors) to foster collaborations and support mall initiatives.
- Manage the brands presence on mall websites, social media platforms, and email marketing campaigns.
- Create and curate engaging content to promote the brand through mall websites.
- Plan and execute media campaigns (print, OOH, digital).
- Support all new store openings with strategic grand opening marketing plans to create brand awareness.
Education and Experience:
- Bachelor’s degree in Business, Marketing focus preferred
- 5+ years experience in Marketing roles specific to Retail with a proven ability to drive traffic to stores
- Proven creativity with a strong aesthetic sensibility and excellent visual merchandising skills
- Proficiency in Adobe InDesign, Illustrator and Photoshop
- Highly proficient in Excel
- MAC proficient
- Competition and industry aware with a strong knowledge of the market
Business Knowledge and Critical Skills:
- Strong ability to develop and execute marketing strategies
- Excellent communication skills
- Highly flexible and adaptable to quick pace environment
- Highly independent, self-motivated, flexible
- Ability to travel to support events
- Keen attention to detail and ability to multi-task
- Excellent time management/organizational skills
- Able to influence and motivate others
Hourly/Salary
o Benefits include: Bonus eligible (depending on role), Paid Time Off, Employee Discount, 401(k) and company match, Wellness Reimbursement, Adoption Assistance, free backup care (for kids, pets & the elderly), choice of health insurance plans, company-paid life/AD&D, short and long term disability, a variety of voluntary benefits and an employee assistance program. Benefit offerings are subject to change and vary by role/level for each position. Respective waiting periods may apply to certain benefit offerings.The Children's Place is an Equal Opportunity Employer committed to a diverse and inclusive work environment.
Average salary estimate
If an employer mentions a salary or salary range on their job, we display it as an "Employer Estimate". If a job has no salary data, Rise displays an estimate if available.
Rankings.io is hiring a results-oriented Meta Ads Specialist to manage and optimize Facebook and Instagram campaigns that drive lead generation and measurable growth for legal clients.
Support and drive strategic, cross-functional initiatives for BlackRock’s Global Marketing & Digital Wealth COO team, delivering executive-ready analysis, communications, and program execution.
Experienced Braze Developer needed to architect and implement sophisticated cross‑channel campaigns, data integrations, and personalization for Chapter Aesthetic Studio within TAG’s centralized marketing platform.
Persado is hiring a Brand Content Strategist to craft and test high-performing, brand-aligned digital content for financial services clients using data-driven insights and the Persado AI platform.
A Retail Marketing Specialist role at Reboot Staff to plan, execute, and analyze retail campaigns that strengthen brand presence and increase customer engagement.
Experienced paid search specialist needed to lead Google and Microsoft Ads strategy and execution to drive qualified pipeline and revenue across multiple business verticals at a high-growth safety tech company.
Lead a regional field marketing team for Raising Cane’s in Denver, driving sponsorships, restaurant opening activations, and marketing strategy while coaching Area Leaders of Marketing.
Help shape Ideogram’s social voice by producing short-form, viral video content that showcases the product’s creative potential and connects with design and AI communities.
Sézane is hiring an Event & Marketing Intern to support on‑brand event execution and retail activations from its New York or Los Angeles offices during a six‑month internship.
Sonar Spark seeks a motivated Marketing Agent in Phoenix to support campaign planning, market research, and day-to-day marketing operations that boost brand visibility and client engagement.
MasterBrand seeks an experienced Sr. SEO Specialist to lead organic search strategy, technical SEO, and content optimization to increase qualified traffic and search visibility across its brand portfolio.
Elevare Branding is hiring a proactive Marketing Associate to support multi-channel campaigns, research market opportunities, and help drive brand initiatives for client success.
The Shipyard is seeking creative, motivated students for a paid spring internship in Columbus, OH to gain hands-on experience across agency departments and support live campaigns and content work.
The Children’s Place was founded in Hartford, Connecticut in 1969 by David Pulver and Clinton Clark. They began by selling toys, apparel and accessories before deciding that apparel had the most growth potential. By the early 1980s, The Children’...
23 jobs
🔮
Hi, I'm Risa! Your AI Career Copilot
you, just ask me below!
