Senior Software Engineer, Growth

About Stepful:

Stepful is reimagining allied healthcare training by offering affordable, online, instructor-led, and AI-supported programs that help learners—especially those from underserved communities—launch high-demand healthcare careers.

In addition to our direct-to-consumer training, Stepful partners with leading healthcare institutions to build talent pipelines and address the growing shortage of allied health workers. Our graduates, including Medical Assistants, Pharmacy Technicians and more, go on to work at major employers like CVS, NY-Presbyterian, and Walgreens.

Stepful is backed by Y Combinator, Reach Capital, and AlleyCorp, with a recent $31.5M Series B led by Oak HC/FT. Additionally, we were named the #1 EdTech company in the U.S. by TIME for 2025 and to GSV's 150 Most Transformational Growth Companies in Digital Learning.

We’re unlocking the full potential of the global workforce—improving access to quality healthcare for everyone, everywhere.

Our values:

We credit much of our success to our exceptional team. We’re looking for mission-driven individuals who thrive in fast-paced, sometimes ambiguous environments, and embody our four core values:

Care first: We do whatever it takes for our students to succeed.

Learn quickly: We test, learn with data, and iterate.

Build together: We win when we rely on each other.

Own it: We show up, take initiative, and show pride.

The opportunity:

We’re on a mission to create accessible pathways into healthcare careers. As a Senior Product Engineer on the Growth Team, you’ll own the onboarding flow at the very start of that pathway. You’ll collaborate with high calibre Marketing and Product teams to drive the full development lifecycle – from identifying opportunities and building full-stack features to running A/B tests and analyzing outcomes.

Stepful measures success by our Students’ outcomes: enrollment rate, graduation rate and job placement rate. On the Growth team, you’ll directly drive enrollment rates while optimizing acquisition efficiency, and strengthening the analytics foundation that powers every growth decision.

This is a high-impact role for a product-minded engineer who loves moving fast, learning from data, and owning meaningful business outcomes. Apply to improve how hundreds of thousands of students start their new career in healthcare.

What you’ll do:

• Build Full-Stack Student-facing experiences:

  • Build an LLM-powered support experience for onboarding Students

  • Launch referral systems, new landing pages, and re-engagement campaigns

  • Collaborate closely with Product, Design, and Marketing to move concepts from experiment to launch

• Experiment and Optimize:

  • Optimize performance from client bundles and CDNs to Rails and PostgreSQL

  • Analyze user journeys, funnel metrics, and campaign performance to identify opportunities

  • Design and run A/B tests to continuously improve student experience and increase conversion at every stage of their onboarding journey

  • Partner with PMs and Analysts to generate hypotheses, prioritize experiments, interpret results, and drive improvement

• Build Analytics Infrastructure:

  • Implement reliable event tracking and conversion attribution across our digital properties

  • Synchronize data between Stepful and ad providers to support efficient ad spend and accurate ROI calculations

  • Build on our core analytics infrastructure (Webflow, Segment, BigQuery, Preset) to ensure data is accurate and actionable for the entire team

What you’ll bring:

• 7+ years of experience in full-stack or growth-focused engineering roles.

• Fluency in SQL and comfort with relational databases and warehouses

• Familiarity with attribution, UTM setup, and tools like Google Analytics, Google Tag Manager (GTM), and Meta/Google ad pixels

• A product and business mindset — you care about impact, not just implementation

Bonus points if:

• You’re comfortable in our stack: React, TypeScript, Ruby on Rails, and PostgreSQL

• You’re an expert with A/B testing (e.g., Optimizely, LaunchDarkly, or custom tools)

• You’ve worked in a direct-to-consumer (D2C) startup environment

• You’ve owned end-to-end attribution infrastructure
  

Interview Process:

Step 1: Intro Call with Talent Acquisition

Step 2: Non-technical interview with Hiring Manager

Step 3: Fullstack Live Coding (remote)

Step 4: Onsite interview with both technical and non-technical assessment

Compensation:

New Hire Base Salary Bands:
Engineer I - $127,000-$161,000
Engineer II - $142,000-$180,000
Senior I - $157,000-$198,000
Senior II - $172,000-$218,000
Staff I - $188,000-$238,000

Please note we do not have a bonus structure at this time so all cash compensation will come in the form of base salary. The total compensation package will also include our benefits package and an equity (ISOs) package.

Compensation for this role will fall within the pay range listed and will be determined based on job-related factors including, but not limited to, skills, experience, qualifications as well as interview evaluation. Ranges are market-dependent and may be modified in the future.

Stepful is proud to be an equal opportunity employer. We do not discriminate in hiring or any employment decision based on race, color, religion, national origin, age, sex, marital status, ancestry, disability, genetic information, veteran status, gender identity or expression, sexual orientation, pregnancy, or other applicable legally protected characteristic.