CRO Specialist

Solace is a healthcare advocacy marketplace that connects patients and families to experts who help them understand and take charge of their personal health

About the Role

As a CRO Specialist at Solace, you’ll be responsible for systematically improving how patients move through our funnel — from their first website visit to when they show up for their physician appointment.

This is a deeply hands-on position. You’ll collaborate closely with channel managers, product, design, and data to design, launch, and analyze experiments that improve CTR’s, booking rates, show rates, and overall funnel efficiency. This is not a “button color” role; it’s about diagnosing real user friction, designing thoughtful tests, and translating learnings into durable growth.

You’ll work directly in Webflow and Statsig, help shape experimentation strategy across the funnel, and bring rigor to how Solace tests, learns, and scales.

About Solace

Healthcare in the U.S. is fundamentally broken. The system is so complex that 88% of U.S. adults do not have the health literacy necessary to navigate it without help. Solace cuts through the red tape of healthcare by pairing patients with expert advocates and giving them the tools to make better decisions—and get better outcomes.

We're a Series B startup, founded in 2022 and backed by Inspired Capital, Craft Ventures, Torch Capital, Menlo Ventures, and Signalfire. Our fully remote U.S. team is lean, mission-driven, and growing quickly. Solace isn't a place to coast.

We're here to redefine healthcare—and that demands urgency, precision, and heart. If you're looking to stretch yourself, sharpen your edge, and do the best work of your life alongside a team that cares deeply, you're in the right place. We’re intense, and we like it that way.

What You’ll Do

• Own conversion optimization across key funnel surfaces, including paid and organic landing pages, intake flows, and pre-visit touchpoints.

• Own funnel-level qualitative research by recruiting and interviewing patients, synthesizing insights into testable hypotheses, and ensuring learnings are shared across the team.

• Collaborate cross-functionally with Product, Data, and Design to align experimentation with broader company goals.

• Maintain a prioritized CRO backlog tied to business outcomes, not idea volume.

• Partner closely with channel managers (Meta, Google Ads, etc.) to ensure message alignment across the entire funnel.

• Build and ship experiments directly in Webflow.

• Design, launch, and analyze experiments in Statsig.

• Translate experiment results into actionable insights and clear recommendations for stakeholders.

• Stay abreast of industry trends and best practices in the CRO space. Continuously seek opportunities to enhance the patient and advocate experience through innovative strategies and technology.

• Help evolve Solace’s experimentation culture by improving frameworks, documentation, and decision-making standards.

What Success Looks Like

A steady cadence of high-quality experiments that lead to measurable improvements in CTR, booking rate, and show rate — ultimately creating a more seamless patient experience and a team with deeper insight into patient needs.

Who You Are

• A collaborative partner who enjoys working across multiple functions and can prioritize a large backlog of work.

• A strategic operator who can think holistically about the funnel while staying curious and detail-obsessed in execution and logic.

• Comfortable balancing speed with rigor — you know when to test, when to wait, and when data isn’t ready.

• Motivated by ownership, iteration, and measurable improvement.

What You Bring to the Table

• 3–4 years of hands-on CRO experience, ideally in a lead-gen or sales-assisted funnel.

• Experience collaborating with cross-functional partners (e.g., product, design, analytics) to deliver seamless, high-impact tests.

• Ability to uncover patient needs through qualitative research and turn those insights into experiments that improve the patient journey.

• Proficiency in data interpretation, reporting, and optimization; comfortable using dashboards or pulling reports to drive insights.

• Strong understanding of A/B testing, experimentation design, and statistical significance.

• Proficiency in Webflow, with the ability to independently build and iterate.

• Familiarity with experimentation tools such as Statsig (or similar).

• Comfort collaborating in design tools like Figma.

• Strong organizational skills and the ability to manage multiple tests simultaneously.

• A bias for action — you move fast, make sound decisions, and thrive under tight timelines.

Applicants must be based in the United States.

Up for the Challenge?

We look forward to meeting you.

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