Lead Paid Search Manager

About The Company:

At Scribd (pronounced “scribbed”), our mission is to spark human curiosity. Join our team as we create a world of stories and knowledge, democratize the exchange of ideas and information, and empower collective expertise through our three products: Everand, Scribd, and Slideshare. 

We support a culture where our employees can be real and be bold; where we debate and commit as we embrace plot twists; and where every employee is empowered to take action as we prioritize the customer.

When it comes to workplace structure, we believe in balancing individual flexibility and community connections.  It’s through our flexible work benefit, Scribd Flex, that employees – in partnership with their manager – can choose the daily work-style that best suits their individual needs. A key tenet of Scribd Flex is our prioritization of intentional in-person moments to build collaboration, culture, and connection. For this reason, occasional in-person attendance is required for all Scribd employees, regardless of their location.

So what are we looking for in new team members? Well, we hire for “GRIT”. The textbook definition of GRIT is demonstrating the intersection of passion and perseverance towards long term goals. At Scribd, we are inspired by the potential that this can unlock, and ask each of our employees to pursue a GRIT-ty approach to their work. In a tactical sense, GRIT is also a handy acronym that outlines the standards we hold ourselves and each other to.  Here’s what that means for you: we’re looking for someone who showcases the ability to set and achieve Goals, achieve Results within their job responsibilities, contribute Innovative ideas and solutions, and positively influence the broader Team through collaboration and attitude.

About the Role

We’re seeking a Lead Paid Search Manager to join our Performance Marketing team, focused on scaling user acquisition across Google Search, Bing, Apple Search Ads (ASA), Google UAC, etc. This role will play a critical part in acquiring high value users, optimizing for LTV:CAC. The ideal candidate is both a creative and analytical thinker, with experience with both mobile and web acquisition.

What you’ll do:

• Manage performance across Google Ads and other search platforms with a focus on LTV-driven growth

• Lead experimentation with bidding models (e.g., LTV bidding, offline conversions), campaign structures, creative messaging, landing pages, and audience segmentation

• Identify growth opportunities through account expansion, platform integrations, tooling, new product adoption, and staying current with the evolving search landscape

• Stay ahead of platform changes and new features, implementing beta opportunities when available

• Own regular analytics and reporting and effectively communicate performance insights, wins, and challenges

• Partner with product development and engineering teams to develop data feeds, LTV signaling pipelines, landing page variants, and implement tracking solutions

• Collaborate with other marketers and product teams to ensure Paid Search is integrated into the overall growth strategy

Who you are:

• 7+ years of experience managing large-scale paid search campaigns, with at least 3 years focused on subscription or D2C products

• Proven track record of scaling search advertising spend efficiently while maintaining or improving LTV:CAC

• Demonstrated success in conversion optimization, audience targeting, and creative testing methodologies

• Experience with attribution models and incrementality testing, including how SEM complements SEO

• Skilled in budget planning and forecasting

• Proficient in attribution, tracking, testing, and campaign reporting (advanced Excel skills and experience with Looker are a plus)

• In-depth understanding of automated bidding strategies with experience optimizing toward CPA or ROAS goals

Preferred Qualifications

• Experience with marketing subscription products or digital content services

• Familiarity with mobile app marketing and app store optimization

• Experience with Google Tag Manager, Looker, or Appsflyer is a plus

Working at Scribd, inc.

Are you currently based in a location where Scribd is able to employ you?
Employees must have their primary residence in or near one of the following cities. This includes surrounding metro areas or locations within a typical commuting distance:

United States:

Atlanta | Austin | Boston | Dallas | Denver | Chicago | Houston | Jacksonville | Los Angeles | Miami | New York City | Phoenix | Portland | Sacramento | Salt Lake City | San Diego | San Francisco | Seattle | Washington D.C.

Canada:

Ottawa | Toronto | Vancouver

Mexico:

Mexico City

Benefits, Perks, and Wellbeing at Scribd

*Benefits/perks listed may vary depending on the nature of your employment with Scribd and the geographical location where you work.

• Healthcare Insurance Coverage (Medical/Dental/Vision): 100% paid for employees

• 12 weeks paid parental leave

• Short-term/long-term disability plans

• 401k/RSP matching

• Onboarding stipend for home office peripherals + accessories

• Learning & Development allowance

• Learning & Development programs

• Quarterly stipend for Wellness, WiFi, etc.

• Mental Health support & resources

• Free subscription to the Scribd Inc. suite of products

• Referral Bonuses

• Book Benefit

• Sabbaticals

• Company-wide events

• Team engagement budgets

• Vacation & Personal Days

• Paid Holidays (+ winter break)

• Flexible Sick Time

• Volunteer Day

• Company-wide Employee Resource Groups and programs that foster an inclusive and diverse workplace.

• Access to AI Tools: We provide free access to best-in-class AI tools, empowering you to boost productivity, streamline workflows, and accelerate bold innovation.

Want to learn more about life at Scribd? www.linkedin.com/company/scribd/life

We want our interview process to be accessible to everyone. You can inform us of any reasonable adjustments we can make to better accommodate your needs by emailing [email protected] about the need for adjustments at any point in the interview process.

Scribd is committed to equal employment opportunity regardless of race, color, religion, national origin, gender, sexual orientation, age, marital status, veteran status, disability status, or any other characteristic protected by law. We encourage people of all backgrounds to apply, and believe that a diversity of perspectives and experiences create a foundation for the best ideas. Come join us in building something meaningful.