Our client is a fast-growing telehealth company focused on chronic health conditions. Backed by leading US and European clinicians and founded by serial healthcare entrepreneurs, the company combines medical expertise with a strong remote-friendly culture.
Location
Fully remote | 9 AM - 5 PM EST
Role Overview:
We’re looking for a proactive, entrepreneurial Growth Marketing Manager to design, test, and optimize growth initiatives across the full customer journey. This role is ideal for someone who thrives on experimentation, is data-driven, and knows how to turn insights into measurable business impact.
Key Responsibilities:
Campaign Strategy & Experimentation
Develop and implement marketing campaigns to drive user acquisition and retention.
Design and run experiments across paid media, social media, and email to test new strategies and improve performance.
Analyze campaign results and provide actionable insights for optimization.
Lead Generation & Conversion Optimization
Optimize conversion rates across all stages of the marketing funnel.
Collaborate with product and design teams to ensure landing pages and customer flows are conversion-ready.
Identify growth opportunities, launch new initiatives, and track performance metrics.
Collaboration & Cross-Department Coordination
Align efforts with product, sales, and marketing teams to ensure consistent messaging and execution.
Manage the progress of growth initiatives across teams, ensuring timely execution.
Participate in brainstorming sessions and contribute innovative ideas for growth.
Data Analysis & Reporting
Leverage data to measure, analyze, and report on campaign effectiveness.
Implement and manage tracking tools to monitor performance and experiment impact.
Deliver regular performance reports and recommend strategies for improvement.
Qualifications:
Experience
3–5 years in growth marketing, digital marketing, or a related field, ideally within D2C healthcare businesses.
Proven record of running experiments that boost revenue and manage CAC.
Experience with analytics tools (Google Analytics, Hotjar, etc.).
Skills
Strong analytical skills and ability to make data-driven decisions.
Proficiency with engagement tools (email marketing, CRO, paid media).
Excellent communication skills with the ability to work cross-functionally.
Knowledge of A/B testing and conversion rate optimization techniques.
Demonstrate high energy and enthusiasm in driving initiatives and collaborating with teams.
What Success Looks Like:
Meeting or exceeding lead generation, conversion, and revenue targets.
Executing experiments that consistently improve key marketing metrics.
Strong collaboration with internal teams leading to impactful campaigns.
Recognition from leadership for effective growth initiatives.
Opportunity
Join a high-growth company that’s redefining healthcare access. As Growth Marketing Manager, you’ll directly shape business performance, experiment with cutting-edge strategies, and make a difference for people managing chronic conditions.
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