Director, Brand Story & Voice

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Job Category

Marketing & Communications

Job Details

About Salesforce

Salesforce is the #1 AI CRM, where humans with agents drive customer success together. Here, ambition meets action. Tech meets trust. And innovation isn’t a buzzword — it’s a way of life. The world of work as we know it is changing and we're looking for Trailblazers who are passionate about bettering business and the world through AI, driving innovation, and keeping Salesforce's core values at the heart of it all.

Ready to level-up your career at the company leading workforce transformation in the agentic era? You’re in the right place! Agentforce is the future of AI, and you are the future of Salesforce.

About this Role

Salesforce is on a bullet train headed for continuous growth. We are at the forefront of the technology world stage, and as our potential continues to explode, it is more critical than ever that we manifest as an engaging and seamless brand. To keep that momentum, we need to meet our prospective customers where they are—delivering the right message, in the right tone, at the right time.

We are looking for a strategic creative leader to serve as the Director, Brand Story & Voice. In this hybrid strategic and execution-focused role, you will do more than just write; you will define, scale, and evolve the Salesforce brand across the entire ecosystem. 

Reporting into the Creative Director, you will be challenged to ideate on key marketing briefs, write for our highest-visibility moments (keynotes and campaigns), and act as a teacher and coach to the broader organization.

Key Responsibilities

Define, Evolve & Execute: Establish and maintain a differentiated, trusted brand voice across all platforms, ensuring it aligns with brand strategy. You will seamlessly pivot from defining these standards to rolling up your sleeves and crafting copy for high-stakes assets, including mainstage keynotes, national advertising campaigns, and films.

Ideation & Cross-Functional Storytelling: Partner closely with Creative Leads, Product Marketing, and Design to develop concepts for key marketing briefs. You will translate complex strategic messaging into compelling, human-centric stories, delivering beautiful and inspiring work across every touchpoint.

Creative Direction: Provide creative direction for campaigns and projects to ensure all content aligns with the overall brand strategy, voice, and tone.

Feedback & Mentorship: Guide internal writers, freelancers, and agencies; create an environment that inspires others to bring creative ideas to life while providing clear, constructive feedback.

Messaging Frameworks: Develop and iterate messaging frameworks that meet project KPIs. Oversee the rollout and implementation of messaging frameworks and voice guidelines.

Qualifications & Experience

• Extraordinary writing skills

• 12–15+ years of copywriting experience, with at least 5+ years as a leader. Note: A blend of top-tier creative agency and in-house technology experience is preferred.

• A world-class copywriting portfolio showcasing a range of style/brand voice work and storytelling across mediums.

• Strong presentation skills with the ability to pitch strategic ideas to C-level executives and stakeholders.

• BA or BFA in Copywriting, Journalism, Advertising, or a related field.

• Passion for copywriting, language, and creative direction

• Experience managing marketing and editorial projects; experience in scriptwriting for video and voice a plus.

Unleash Your Potential

When you join Salesforce, you’ll be limitless in all areas of your life. Our benefits and resources support you to find balance and be your best, and our AI agents accelerate your impact so you can do your best. Together, we’ll bring the power of Agentforce to organizations of all sizes and deliver amazing experiences that customers love. Apply today to not only shape the future — but to redefine what’s possible — for yourself, for AI, and the world.

Accommodations

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Posting Statement

Salesforce is an equal opportunity employer and maintains a policy of non-discrimination with all employees and applicants for employment. What does that mean exactly? It means that at Salesforce, we believe in equality for all. And we believe we can lead the path to equality in part by creating a workplace that’s inclusive, and free from discrimination. Know your rights: workplace discrimination is illegal. Any employee or potential employee will be assessed on the basis of merit, competence and qualifications – without regard to race, religion, color, national origin, sex, sexual orientation, gender expression or identity, transgender status, age, disability, veteran or marital status, political viewpoint, or other classifications protected by law. This policy applies to current and prospective employees, no matter where they are in their Salesforce employment journey. It also applies to recruiting, hiring, job assignment, compensation, promotion, benefits, training, assessment of job performance, discipline, termination, and everything in between. Recruiting, hiring, and promotion decisions at Salesforce are fair and based on merit. The same goes for compensation, benefits, promotions, transfers, reduction in workforce, recall, training, and education.

In the United States, compensation offered will be determined by factors such as location, job level, job-related knowledge, skills, and experience. Certain roles may be eligible for incentive compensation, equity, and benefits. Salesforce offers a variety of benefits to help you live well including: time off programs, medical, dental, vision, mental health support, paid parental leave, life and disability insurance, 401(k), and an employee stock purchasing program. More details about company benefits can be found at the following link: https://www.salesforcebenefits.com.