North America Field Marketing and Events Manager
Skills
- Event strategy and execution for enterprise/technology conferences
- Budgeting and vendor management
- Lead generation and pipeline-focused field marketing
- Familiarity with event and marketing platforms (Cvent, Marketo, Salesforce, HubSpot, Asana)
- Strong project management and cross-functional collaboration
- Data-driven measurement of event KPIs and ROI
Responsibilities
- Define and execute a North America events and field marketing plan aligned to business goals and regional objectives.
- Develop localized marketing strategies to generate leads and accelerate the sales pipeline.
- Plan and manage a range of events (client conferences, trade shows, executive dinners, roadshows) including logistics, vendors, and budgets.
- Manage event budgets, forecasting, and post-event ROI analysis with clear KPIs.
- Coordinate cross-functional stakeholders (Sales, Client Success, Product, Content) to deliver seamless event experiences.
- Track and report event metrics (attendance, leads, pipeline, feedback) and present actionable insights.
- Execute pre- and post-event marketing campaigns and leverage digital channels and platforms to enhance event reach and engagement.
- Travel regionally (approx. 25–40%) to support on-site execution and regional initiatives.
Education
- Bachelor's degree in Marketing, Business, or related field (preferred)
- Equivalent professional experience acceptable in lieu of degree
Benefits
- Medical, dental, and vision with company HSA contributions starting Day 1
- 6% 401(k) match
- Generous PTO: 20 days, 9 company holidays, floating holidays, sick days, wellness days
- Parental leave: 12 weeks primary caregiver, 4 weeks secondary
- $65/month remote work stipend for internet
- Tuition assistance and career development opportunities
- Pet insurance, life insurance, accident and critical illness coverage
- Employee Assistance Program and Calm app access
- Charitable contribution match up to $250/year
Average salary estimate
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