Director of Marketing

Renuity is looking for a results-driven marketing leader to own division-level strategy, spend, and performance. This role will partner closely with sales, call center, and leadership teams to build and execute market-specific plans, optimize funnel conversion, and deliver measurable ROI. The ideal candidate brings strong analytical skills, a test-and-learn mindset, and the ability to balance strategic planning with hands-on execution.

What You'll Do:

• Partner with stakeholders to define marketing objectives, KPIs, and budgets that maximize ROI.

• Own division marketing spend and performance; evaluate campaigns and report results monthly.

• Build market-level marketing plans with the right channel mix to meet lead targets efficiently.

• Adjust spend daily/weekly to drive efficiency and hit or exceed lead and sales goals.

• Align marketing, call center, and sales teams to improve funnel conversion.

• Implement and enhance automated tracking for leads and spend to guide intramonth decisions.

• Champion a high-performance, test-and-learn culture; automate manual or repetitive tasks.

• Present results, wins, and improvement plans to division and executive leadership.

• Collaborate on CRO, LPO, and A/B testing initiatives.

• Negotiate and manage contracts with external marketing vendors.

• Use analytics and visualization tools to deliver actionable insights for the team.

What You'll Bring:

• Bachelor's degree in marketing, economics, or a related field or equivalent experience in the role

• Proven multi year experience as a Marketing Director, preferably in the home improvement or related industry

• In-depth knowledge of traditional and digital marketing techniques, tools, and best practices

• Proficiency in using marketing software and tools, such as Google Analytics, CRM systems, and content tools, etc

• Strong analytical skills and ability to interpret data to drive targeted marketing campaigns

• Outstanding communication and presentation skills, with an emphasis on persuasive writing/editing abilities

• Creative thinker with a keen eye for design and strong attention to detail

• Proven experience in managing and negotiating with external vendors

• Ability to work well in a fast-paced, collaborative environment and multitask effectively

• Up-to-date knowledge of industry trends and developments in marketing technology

About Us
Renuity is a national leader in the direct-to-consumer home improvement industry, dedicated to transforming spaces and enhancing lives. As one of the fastest-growing providers in the country, we operate under the Renuity brand and through a network of trusted regional companies—including Mad City Windows & Baths, Pacific Bath, FHIA Remodeling, Statewide Remodeling, MaxHome, Rite Window, and Closet America.

Backed by private equity and fueled by an ambitious growth strategy, Renuity has expanded rapidly through strategic acquisitions. Today, we’re focused on unifying our brands, streamlining operations, and delivering exceptional service to homeowners nationwide. We’ve already helped hundreds of thousands of customers upgrade their homes with quality products and expert installation—at competitive prices.

At Renuity, you’ll join a dynamic, fast-paced, and collaborative team where your work directly contributes to the company’s success. Our people work closely with executive leadership, embrace innovation, and drive real impact. Whether you’re in the field or at HQ, you’ll be part of shaping the future of home improvement—and building a career you can be proud of.

To learn more, visit www.renuityhome.com.

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Renuity and its affiliates are committed to equal opportunity. We value and embrace diversity and inclusion of all Team Members. If you have a disability under the Americans with Disabilities Act or similar law, and you need an accommodation during the application process or to perform these job requirements, or if you need a religious accommodation, please contact [email protected]. 

If you have a question regarding your application, please contact [email protected]

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