Director, Marketing

Description

 About Procure Analytics
Procure Analytics (PA) is a leading procurement solutions company, headquartered in Atlanta, GA and with offices in Mexico, Canada, Europe and India. PA offers a vast portfolio of solutions to help companies identify, capture, and grow their savings in three complex procurement categories: MRO, Packaging, and Freight. PA has been named one of the fastest-growing companies in Georgia by the Association of Corporate Growth and has recently been named by Inc. Magazine as one of the fastest-growing private companies in America. 

Position Overview

The Director of Marketing is responsible for developing and executing a comprehensive marketing strategy to elevate brand visibility, support member acquisition and retention, and position Procure Analytics as the leading procurement solution for indirect spend. This individual will lead a high-performing marketing team, oversee digital and traditional marketing initiatives, and collaborate cross-functionally to drive growth and engagement.

Key Responsibilities

• Campaign Planning & Execution: Oversee the end-to-end development, execution, and optimization of integrated marketing campaigns across various channels, including digital marketing, content marketing, email marketing, social media, events, and public relations.

• Brand Management: Ensure consistent brand messaging and visual identity across all marketing materials and channels, strengthening brand recognition and reputation.

• Content Strategy: Guide the creation of compelling and relevant content that resonates with target audiences, supports lead nurturing, and establishes thought leadership.

• Lead Generation Focus: Collaborate closely with the BDR team to understand their lead needs and design marketing initiatives specifically aimed at generating qualified leads and improving conversion rates.

• Team Leadership & Development: Lead, mentor, and develop a team of marketing managers and a marketing analyst, fostering their professional growth and ensuring team objectives are met.

• Performance Analysis & Reporting: Establish key performance indicators (KPIs) for all marketing activities, regularly analyze campaign performance, and provide actionable insights and reports to the VP of Marketing and other stakeholders.

• Budget Management: Manage the marketing budget effectively, ensuring optimal allocation of resources to maximize ROI.

Requirements

Qualifications

• Bachelor’s degree in Marketing, Business, Communications, or a related field; MBA preferred.

• 8+ years of progressive experience in B2B marketing, preferably in procurement, supply chain, SaaS, or GPO environments.

• Proven track record of developing and executing successful marketing strategies that drive revenue growth.

• Experience managing and mentoring a high-performing team.

• Strong analytical, project management, and communication skills.

• Proficiency in CRM and marketing automation platforms (e.g., Salesforce, HubSpot, Pardot, Marketo).

Preferred Skills

• Experience marketing to procurement or finance stakeholders.

• Understanding of group purchasing organizations or shared services models.

• Strong storytelling and brand development capabilities.

• Comfort working in a fast-paced, data-driven, and collaborative environment.

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