Growth Marketing Manager (PPC & Analytics)(US Digital Lead Generation Company)

Work Arrangement: Fully Remote

Job Type: Full-Time

Work Schedule: 40 Hours/Week, Monday to Friday CET

Location: Remote

Holidays Observed: Flexible, aligned with France or U.S. holidays

About Pearl Talent

Pearl works with the top 1% of candidates from around the world and connects them with the best startups in the US and EU. Our clients have raised over $5B in aggregate and are backed by companies like OpenAI, a16z, and Founders Fund. They’re looking for the sharpest, hungriest candidates who they can consistently promote and work with over many years. Candidates we’ve hired have been flown out to the US and EU to work with their clients, and even promoted to roles that match folks onshore in the US.

Hear why we exist, what we believe in, and who we’re building for: Watch Here

Why Work with Us?

We’re not just another recruiting firm—we focus on placing candidates with exceptional US and EU founders who prioritize the long-term success of their team members. We also provide retention bonuses at 3, 6, 9, and 12 months, as well as community-driven benefits like an annual retreat.

About the Company

Our client is redefining local lead generation through automation and AI. With over 60 local SEO-optimized properties across North America, it generates high-intent leads for blue-collar service businesses. The company is building the infrastructure to replace traditional local marketing agencies with scalable, AI-powered platforms.

Role Overview

Our client is seeking a strategic and technically fluent Growth & Lead Systems Manager with deep expertise in PPC, Google Ads, and Analytics. This is not a standard media buying role; you’ll design and run scalable acquisition systems, automate operations, and directly own the funnel from click to conversion. If you thrive in fast-paced, high-autonomy environments and love turning performance data into growth engines, this role is for you.

Key Responsibilities

Paid Media & Lead Generation

• Own and manage Google Ads (Search, Performance Max, Display) and Meta Ads campaigns across multiple service brands
• Prioritize campaigns achieving <$25 CPL and 30+ qualified leads/month
• Develop structured testing frameworks for creative, bidding, and audience targeting
• Launch and optimize PPC-driven landing pages (Webflow, Replit, CMS integrations) to maximize conversion rates

Analytics & Attribution

• Build and maintain a unified analytics stack across GA4, Tag Manager, and WhatConverts
• Create attribution models to track form fills, phone calls, and ad-driven conversions
• Standardize tracking SOPs and design scalable dashboards for performance reporting
• Translate data insights into actionable campaign optimizations and growth strategies

Automation & Growth Systems

• Use Zapier, Make, and Python scripts to automate reporting, lead scoring, and campaign workflows
• Develop scalable systems for campaign deployment and optimization at volume
• Contribute to an automation-first playbook for managing 60+ digital properties

Innovation & Strategy

• Experiment with next-gen ad formats, AI-powered landing pages, and lead-handling workflows
• Identify opportunities to scale winning campaigns and optimize CPL across verticals
• Create and refine SOPs for PPC and attribution systems

Must-Have:

• 5+ years of experience in PPC, paid media, or growth marketing roles
• Proven track record in local lead generation (30+ qualified leads/month at CPL < $40)
• Expert-level proficiency in Google Ads, GA4, Tag Manager, and WhatConverts
• Strong automation skills (Zapier, Make, or Python)
• Experience with landing page builders (Webflow, Replit, CMS tools)
• High responsiveness, proactive problem-solving, and ownership mindset

Nice-to-Have:

• Familiarity with Meta Ads lead funnels and high-volume local campaigns
• Experience in rank-and-rent or affiliate PPC models
• Ability to write/manage lightweight Python scripts for scraping or workflow automation
• Exposure to AI tools/agents for content creation, lead handling, or campaign support

• Remote Work: Work from anywhere, fully async-friendly
• PTO: 15 days PTO plus regional holidays
• Direct Mentorship: Daily interaction with the CEO and ownership of core projects
• Growth-Driven Culture: High-stakes, high-output, and built for long-term success
• Autonomy & Impact: Build systems that run without you
• Tech Access: Get hands-on with leading automation and AI tools