Why Pathwork

• Category-defining product already in use by national brokerages and insurers

• Funding from top VCs including Costanoa Ventures, Logos Fund, and American Family Ventures

• Deep founder experience: Work closely with experienced founders who’ve built and scaled companies from zero to exit in insurance and AI

• Work in the Presidio: One of SF’s most iconic, scenic spots—perfect for walking meetings and big thinking

• Early team, high ownership: You’ll shape the brand, the function, and the category

• High-Trust & Long-term Oriented: Grow with a team that values trust, authenticity, learning, and lasting impact. Your contributions will help shape our product, culture and the long-term legacy of the company.

About the Role

We’re hiring our first marketing leader—a strategic, full-stack builder who can take us from early momentum to industry-defining brand. You’ll create Pathwork’s voice, own our demand engine, drive launches, and scale a marketing function from scratch. You'll sit on the leadership team and partner directly with the founders.

What You’ll Own

Brand Marketing

• Craft the voice: Own and shape our brand/company voice

• Tell our story: Drive awareness of our brand via website, social, thought leadership, PR

Product Marketing

• Position our offering: Own product positioning and messaging across audiences—brokers, carriers, investors, and recruits. Develop customer profiles.

• Take products to market: Partner with product and sales to introduce new features and GTM motions

• Support sales: Equip GTM teams with assets that accelerate close - pitch decks, one-pagers, case studies

Demand Gen

• Drive pipeline: Lead campaigns across web, email, social, paid, and events and develop all needed content.

• Customer Marketing: Develop lifecycle programs (retention, winback) as we scale

Build the function

• Develop marketing plan: Build channel strategy, content needs and set metrics

• Develop marketing tech stack: Evaluate needs as we scale.

• Build your team: Hire, coach, and inspire a high-performing team as we scale
  

You Might Be a Fit If You...

• Have 6–8+ years in B2B SaaS marketing, ideally at early-stage startups and across multiple aspects of a full-stack marketing role

• Can flex between hands-on execution, thinking strategically, and leveraging agencies, contractors or a team to get things done

• Have an entrepreneurial and analytical mindset where you are comfortable building systems from the ground up, and iterating as you go

• Have demonstrated product sensibility and judgement with potential to own a broader product marketing charter including pricing, research, and concept validation

• Excellent verbal and written communication skills. Can develop clear, powerful messaging for technical and regulated audiences.

• Thrive in ambiguous, fast-paced environments with high ownership

• Bonus: Background in insurance, fintech, or regulated industries

What You’ll Get

• Competitive comp + meaningful equity

• Employee-centric benefits including:

  • High 401K match and FSA program

  • Modern, employer-paid health benefits designed to support you on your terms

  • Generous PTO policy with clear guidelines so you can take real-time off without the guilt or guesswork of “unlimited” PTO

• Real ownership, autonomy, and direct collaboration with the founders

• A chance to define a category, shape a brand from scratch, and work across multiple audiences

• A hybrid SF culture—4 days/week in the heart of the Presidio—where you’ll work side-by-side with the founding team, shape our rituals, and help create the moments and memories that define our culture.