Sr. Associate, Performance Marketing (Paid Social)
Skills
- Hands-on experience with Meta Ads Manager for campaign setup, management and optimization.
- Strong analytical skills with experience using Google Analytics and Tableau for performance reporting.
- Experience managing budgets, pacing and scaling in performance-driven campaigns.
- Comfortable collaborating cross-functionally with brand, creative and technical teams.
- Solid written and verbal communication skills for reporting and creative briefing.
Responsibilities
- Manage day-to-day account and campaign operations on Meta Ads Manager and other paid social channels.
- Execute ad launches, audience updates, bid adjustments, pixel and feed changes, and routine optimizations.
- Monitor daily performance, pacing, budgets and scale decisions; act as the channel’s eyes and ears.
- Develop and execute a paid social testing roadmap and implement learnings.
- Brief, review and provide feedback to content and creative teams; plan creative briefs quarterly.
- Partner with influencer, community, and creative teams to create whitelist ads and manage permissions.
- Report weekly and monthly performance insights with actionable optimization recommendations.
- Troubleshoot platform performance issues and manage relationships with external account reps.
- Coordinate monthly channel payments with accounts payable and support new channel launches.
Education
- Bachelor’s degree in Marketing, Business, Communications, or related field preferred or equivalent experience.
- Relevant certifications or coursework in digital marketing, analytics, or advertising are a plus.
Benefits
- Fully remote work
- Comprehensive medical, dental and vision coverage (including FSA)
- 401(k) with employer match
- Quarterly bonus program
- Flexible PTO and two company-wide wellness breaks annually
- Free lunch via Seamless/Grubhub on Tuesdays and Thursdays
- Monthly wellness, internet and cell phone stipends
- Annual learning & development stipend
- Virtual wellness sessions, No-Meeting Wednesdays, and Headspace membership
- Free Nutrafol subscription and pet insurance
Average salary estimate
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