AD, Patient and Provider Analytics - IMM

The Insights and Decision Science (IDS) team is dedicated to enabling improved decision making at Novartis by leveraging data and advanced analytics capabilities to generate actionable insights that drive business growth. We collaborate closely with the US business, bringing insights and challenging ideas to empower smarter, data-driven decision-making. Reporting into Dir, Patient and Provider Analytics, this role is crucial in shaping the strategic direction of patient and provider engagement within a major pharmaceutical company. 

This role will support a cross-functional team to conduct the analysis to identify key influencers and opportunities within the healthcare landscape, ultimately contributing to improved patient outcomes through data-driven tailored engagement strategies. The role requires a visionary leader who understands the complexities of healthcare data, drive innovation in patient journey mapping, and prioritize patient pools to maximize growth opportunities. By aligning internal stakeholders with data-driven insights, the AD, Patient and Provider Analytics will play a critical role in advancing the company's mission to deliver impactful healthcare solutions and drive sustainable business growth. 

• Gather and organize secondary data (behavioral, attitudinal, clinical) to support the analysis of patient/provider cohorts 

• Assist in maintaining databases and ensuring data quality for accurate segmentation and insights generation 

• Provide preliminary analysis and summaries of data to assist in the development of personalized marketing strategies 

• Compile reports on prescribing patterns, roadblocks, and drop-off points for review by the execution team 

• Coordinate with cross-functional teams to gather necessary information for assessing key target HCPs/accounts 

• Facilitate communication between the execution team and other departments to ensure alignment and information flow 

• Assist in the development and maintenance of “HCP to account” mapping documentation 

• Support the creation of detailed patient journey maps by gathering necessary data and feedback from stakeholders 

• Organize meetings and workshops for KOL identification and patient journey mapping sessions 

• Prepare materials and documentation for team meetings and presentations 

• Track progress on various initiatives and provide regular updates to the execution team 

• Assist in the preparation of performance reports and dashboards to support decision-making 

• Minimum of 6 years of experience in the pharmaceutical or healthcare industry, with a deep understanding of healthcare provider and patient behaviors, as well as market dynamics 

• Minimum of 3 years of domain expertise in these areas are highly desired: secondary data analytics, data science, primary market research, field analytics and insights, market access and patient service analytics, or other related strategic analytics and management consulting 

• Proven track record of enabling data-driven decision-making at a senior leadership level, including addressing complex business challenges and shaping organizational strategy particularly in therapeutic areas. 

• Experience in creating and implementing segmentation models for HCPs and patients based on attitudes, behaviors, and beliefs 

• Experience in creating end-to-end patient and provider journey maps 

• Proven ability to develop and leverage human insights to inform strategic initiatives and engagement strategies 

• Proficiency in data analysis and interpretation, with experience in handling complex datasets related to social determinants of health and ethnographic studies 

• Strong analytical skills with proficiency in data analysis tools and software (e.g., SQL, R, Python, SAS) 

• Experience with customer relationship management (CRM) systems and data visualization tools (e.g., Tableau, Power BI) 

• Excellent communication skills, with the ability to present complex insights and strategies effectively to diverse audiences 

• Proven ability to work effectively with cross-functional teams, including market research, marketing, and patient engagement, to drive strategic alignment 

• Ability to thrive in a fast-paced, dynamic environment and adapt to changing business needs and priorities