Media Planner

Noble People is not your typical media agency- we’re a fearless, forward-thinking collective of creative problem-solvers who thrive on bold ideas and no-bull rationale.

For us, media is more than just a channel; it’s anything and everything that creates meaningful connections between a brand and its audience. Whether that means redefining how a brand shows up in culture, sparking conversations around new trends, or creating entirely new ways to engage, we believe the possibilities are limitless. We’re driven by the belief that extraordinary results come from challenging the status quo. By blending bold, creative thinking with data-informed insights, we maximize every lever of marketing to achieve transformational growth not just for marketing teams but for the entire organization. We aim to drive impact that matters not only to CMOs but to CEOs and CFOs, ensuring our work fuels meaningful growth across all levels of our clients’ businesses. Our mission is to unlock the professional potential of everyone in our ecosystem. We empower our employees to elevate themselves, their teammates, and their clients, creating a culture where ambitious, growth-focused individuals thrive.

If you’re someone who believes that the best solutions come from questioning convention, pushing boundaries, and keeping it real, you’ll find your place here. This is Noble People. Bold ideas. No bull rationale. Let’s build something extraordinary together.

The Media Planner supports in the development of effective, innovative, and strategic solutions and is responsible for the day-to-day coordination and execution of approved media plans. Reports directly to the Media Supervisor.

Essential Functions (other duties may be assigned).

Account & Client Management

• Produces work that delivers on client goals and gains industry recognition for its creativity and results. Constantly seeks and creates creative opportunities in both media choice and usage to increase visibility/impact.
• Responsible for day-to-day maintenance of assigned accounts (billing issues, budget revisions, flowchart updating, competitive analyses, post-buy analyses, etc.). Maintains detailed and accurate records. Monitors media agreements and contracts with outside media vendors.
• Contributes to the development and direction of media strategies and POV’s. Conducts media research, brainstorms, evaluates data, and develops points of view. Understands various media and their applications against client strategies and goals.
• Maintains thorough, up-to-date knowledge of client’s business (market share, business priorities, key competitor strategies, etc.).
• Communicates effectively with Media Supervisor, keeping him/her abreast of day-to-day status and flagging and elevating any concerns.

Vendor & Media Evaluation

• Owns communication with both internal (buying teams and specialists) and external resources (publications, websites, etc.), to gather and negotiate costs and plan details. Evaluates partners for their relevance in accomplishing client’s strategic goals.
• Evaluates inventory against audience segments for a range of media vehicles (display, video, mobile, paid social, native) to determine which would most effectively reach target audience.
• Studies demographic data/consumer profiles to identify desired target audiences for online advertising.
• Calculates campaign forecast/projected results, reach and frequency of potential media vehicles.
• Stays abreast of key developments/trends/issues in media (e.g., population, demographic, lifestyle, media usage changes).
• Maintains effective relationships with media vendors, ensuring Noble People is represented in a positive way.

Campaign Execution & Maintenance

• Monitors campaign timelines to ensure proper progression of media buys, such as timely issuance and receipt of client authorizations, delivery of paperwork to vendors, specs to creative agencies, delivery of creative assets to vendors, etc.
• Responsible for the preparation of insertion orders and placement of advertising with media vehicles.
• Using multiple sources of external data, perform campaign analysis directly relevant to, and to assist in, optimizations, planning, and/or buying decisions.
• Implements, traffics, troubleshoots, and analyzes digital campaigns using a third party ad server.
• Monitors media for pacing, delivery, placement, and flight-date discrepancies and negotiates credit or billing adjustments when necessary.
• Mentors and delegates to Assistant Media Planners on daily tasks in order to grow the Assistant’s knowledge base and expand individual management skills.

Requirements

• At least 1.5 years experience as a Media Planner in a creative media agency with hands-on digital planning experience including buying, implementation, analytics, and optimization.
• Experience managing an Assistant Media Planner preferred.
• Exceptional written, verbal communication skills with the ability to communicate with all levels of employees, vendors and clients.
• Ability to write concise, reasoned, and inspired media presentations, and present to clients with confidence.
• A demonstrated track record of gaining trust and respect by consistently demonstrating sound creative, strategic, and analytical thinking skills.
• Ability to build and maintain strong interpersonal / professional relationships with employees, vendors, clients, etc.
• Demonstrated strong command of Media Research resources, capabilities and limitations.
• Demonstrated self-confidence (and track record) in championing innovative, bold and game-changing ideas.
• Analytical thinker with the ability to apply critical thinking and analysis in writing.
• Strong math and analytical skills, with a working comprehension of strategy development and required media math.
• Demonstrated understanding of consumer insights and how to put insights into action.
• Strong attention to detail.

We take care of you

• Noble People offers a generous time-off package of 15 PTO days per annum, Safe & sick days, Personal and Birthday PTO as well as Summer Fridays, Mental Health & Wellness days, and a Sabbatical Program if you are with the agency for 7 or more years.
• We offer a comprehensive healthcare plan for eligible employees and their families which includes Medical with Telehealth/virtual care options, Dental, Vision, 401K, STD, LTD, Life Insurance
• Lastly, we allow for a cell phone reimbursement, pre-tax commuter benefits, Flexible Spending Account, daily snacks, and much more.
• The salary range is $62,000 - $70,000 per year.

Diversity and Inclusion

At Noble People, our people are our greatest asset. We are committed to fostering an inclusive environment that attracts, engages, and retains the best possible talent. Our diversity of experiences, backgrounds, locations, viewpoints and ideas is what makes us a great place to work and differentiate us as an employer of choice.

We are an equal opportunity employer

At Noble People we are committed to expanding opportunities for all employees without regard to race, color, religion, gender, age, national origin, sexual orientation, sexual identity, disability, or any other characteristic. Each person is valued for his or her talents, expertise, experience, and perspective.