Marketing Manager

The Product Marketing Manager is responsible for driving go-to-market strategies and execution for John Hancock’s insurance products, ensuring alignment with business objectives and customer needs. This role focuses on positioning, messaging, and delivering compelling product stories that resonate with advisors, partners, and customers. You’ll collaborate across teams—including Product, Sales, Compliance, and the broader Marketing organization—to develop and implement marketing plans that drive adoption, engagement, and growth.

You will manage product launches, create sales enablement tools, and oversee marketing initiatives across digital and traditional channels. A strong understanding of the insurance marketplace and the ability to translate complex product features into clear, value-driven messaging is essential.

You’ll be part of the John Hancock Insurance Marketing Team, which owns strategy and execution for product launches. We work closely with Creative, Digital, Analytics, Product Management, Sales Enablement and the Distribution team to create connected experiences and demonstrate the business value of marketing.

Position Responsibilities:

• Develop and execute go-to-market strategies for new and existing products.

• Create compelling product positioning and messaging that differentiates John Hancock in the market.

• Partner with Product and Sales teams to deliver impactful sales enablement materials.

• Manage marketing campaigns and evergreen initiatives across multiple channels.

• Ensure compliance and accuracy in all product-related communications.

• Monitor performance metrics and optimize marketing tactics for maximum impact.

• Stay ahead of industry trends and competitor strategies to inform innovation.

Required Qualifications:

• 5–10 years of product marketing experience in a regulated industry.(Financial Services, Insurance).

• Bachelor’s degree required; advanced degree a plus.

• Excellent project management and communication skills.

• Familiarity with marketing automation platforms (e.g., Marketo).

• Strong relationship-building and influencing skills.

• Owner mindset with a bias toward action.

Preferred Qualifications:

• Strong experience in product marketing, preferably in financial services or insurance.

• Ability to translate complex product details into clear, compelling messaging.

• Innovative mindset with a passion for driving adoption and engagement.

• Skilled in managing multiple projects and collaborating across teams

• Comfortable with analytics and performance measurement.

When you join our team:

• We’ll empower you to learn and grow the career you want.

• We’ll recognize and support you in a flexible environment where well-being and inclusion are more than just words.

• As part of our global team, we’ll support you in shaping the future you want to see.

If you are applying to this role in Massachusetts, please note the salary range is $ 73,350 - $122,250 USD

#LI-JH 
#LI-Hybrid

About Manulife and John Hancock

Manulife Financial Corporation is a leading international financial services provider, helping people make their decisions easier and lives better. To learn more about us, visit https://www.manulife.com/en/about/our-story.html.

Manulife is an Equal Opportunity Employer

At Manulife/John Hancock, we embrace our diversity. We strive to attract, develop and retain a workforce that is as diverse as the customers we serve and to foster an inclusive work environment that embraces the strength of cultures and individuals. We are committed to fair recruitment, retention, advancement and compensation, and we administer all of our practices and programs without discrimination on the basis of race, ancestry, place of origin, colour, ethnic origin, citizenship, religion or religious beliefs, creed, sex (including pregnancy and pregnancy-related conditions), sexual orientation, genetic characteristics, veteran status, gender identity, gender expression, age, marital status, family status, disability, or any other ground protected by applicable law.

It is our priority to remove barriers to provide equal access to employment. A Human Resources representative will work with applicants who request a reasonable accommodation during the application process. All information shared during the accommodation request process will be stored and used in a manner that is consistent with applicable laws and Manulife/John Hancock policies. To request a reasonable accommodation in the application process, contact recruitment@manulife.com.

Referenced Salary Location

Boston, MassachusettsHybrid

Salary range is expected to be between

$92,475.00 USD - $160,290.00 USD

If you are applying for this role outside of the primary location, please contact recruitment@manulife.com for the salary range for your location. The actual salary will vary depending on local market conditions, geography and relevant job-related factors such as knowledge, skills, qualifications, experience, and education/training. Employees also have the opportunity to participate in incentive programs and earn incentive compensation tied to business and individual performance.

Manulife/John Hancock offers eligible employees a wide array of customizable benefits, including health, dental, mental health, vision, short- and long-term disability, life and AD&D insurance coverage, adoption/surrogacy and wellness benefits, and employee/family assistance plans. We also offer eligible employees various retirement savings plans (including pension/401(k) savings plans and a global share ownership plan with employer matching contributions) and financial education and counseling resources. Our generous paid time off program in the U.S. includes up to 11 paid holidays, 3 personal days, 150 hours of vacation, and 40 hours of sick time (or more where required by law) each year, and we offer the full range of statutory leaves of absence.

Know Your Rights I Family & Medical Leave I Employee Polygraph Protection I Right to Work I E-Verify

Company: John Hancock Life Insurance Company (U.S.A.)