Digital Content Strategist

ABOUT THE LUCAS MUSEUM OF NARRATIVE ART

The Lucas Museum of Narrative Art believes in the power of illustrated stories to connect us. With a growing collection that encompasses artworks from across cultures, places, times, and mediums, including paintings, sculptures, murals, photography, comic art, book and magazine illustrations, and the arts of filmmaking, the museum will explore narrative art’s potential to prompt questions, invite opinions, inspire community, and move people to think about the impact of images on our world.

Co-founded by George Lucas and Mellody Hobson, the Lucas Museum was designed by renowned architect Ma Yansong of MAD Architects with Stantec as executive architect and is under construction in Los Angeles’s Exposition Park. An 11-acre campus with extensive new green space designed by Studio-MLA will embrace the museum’s 300,000-square-foot building, which will feature expansive galleries, two state-of-the-art theaters, and dedicated spaces for learning and engagement, dining, retail, and events.

POSITION SUMMARY

Reporting to the Director of Digital, the Digital Content Strategist supports the development, production and implementation of the Lucas Museum’s digital content strategy, in the service of the museum’s mission and strategic objectives. The Digital Content Strategist devises creative content concepts and manages production and distribution timelines to create text and multimedia content for the museum’s website and other digital channels that informs, educates, inspires, and engages the museum’s online audiences.

The Digital Content Strategist will also generate and distribute regular reports to team members across the museum and use data insights to augment strategy to best achieve goals. The ideal candidate is an excellent digital content creator with a demonstrated ability to produce engaging content. They bring a passion and curiosity for art, museums, community, writing, current and emerging digital content trends, and the user experience.

• IDEATION:
• Develops and manages a comprehensive editorial calendar for the website and other digital channels, plans content themes, manages internal and external content creators, sets deadlines, and ensures that long-form video and audio, and written content across digital channels aligns with overall brand strategy
• Works cross-functionally across the museum to identify stories, target audiences, and goals for content that aligns with the overall content and brand strategy for the website and other digital channels as directed by the Director, Digital
• Works to determine deliverables and create project timelines and communicates those to stakeholders inside and outside the department
• Works in an interdisciplinary fashion across the museum with education, public programs, interpretation, IT, curatorial, design, marketing, communications, collections, exhibitions, and other colleagues, and also works to problem solve around their digital content needs and requests
• Advocates for the curatorial and interpretive intent underlying the museum’s digital practice and the audiences who will experience them
• CONTENT PLANNING AND PRODUCTION:
• Manages the development of a new museum website for opening, communicates with relevant vendors and internal stakeholders on content needs and timelines, and works to transition the museum from the current website to the permanent website in time for museum opening
• Updates and manages digital content for the website, including audio and video content, under the direction of the Director, of Digital
• Creates schedules for concept development, production, and distribution
• Manages the website content budget to ensure effective and efficient use of resources
• Hires and manages external consultants as necessary under the direction of the Director of Digital
• Ensures that digital content adheres to the museum’s brand guidelines across all channels
• Collaborates with the museum’s marketing, communications, design, and editorial teams to develop guidelines for tone, style, and voice and ensures they are applied on the website and other digital platforms
• ANALYSIS:
• Communicates goals of digital content initiatives and the overall strategy to cross-functional stakeholders
• Tracks and reports on platform analytics and KPIs, adjusting content and strategy as necessary to meet outlined objectives
• Conducts periodic content and platform audits

• Analytical Rigor: Simplifies complex problems by using critical thinking to evaluate problems, gathering information, incorporating multiple perspectives, understanding causes, and identifying best-possible solutions. Invests time in planning, discovery, and reflection to drive better decisions and more efficient implementations. Adopts an audience-centric approach, understanding the needs of the audience and incorporating them, as appropriate, into the decision.
• Courageous Communication: Intentionally works well with others both on the team and cross-functionally to achieve individual, team, department, or organizational goals. Values diverse input and working with others as a way to achieve the best output possible.
• Collaborative Excellence: Displays courage when handling difficult conversations and genuinely and intentionally communicates. Relays key messages effectively, targeted to specific audiences. Identifies others' communication styles and perspectives, adjusting language and approach accordingly. Employs active listening to understand, rather than reply. Asks for, integrates, and values feedback from team, peers, and leaders.
• Adaptive Resilience: Thrives and grows in a rapidly changing and complex environment. Displays flexibility, activates networks, and adopts a continuous growth mindset to learn from mistakes and bounce back from adversity.
• Inclusive Interaction: Actively contributes to an environment in which all employees feel a sense of belonging, valued for their differences and empowered to participate and contribute freely.
• Building Trust & Relationship Management
• Accountable Ownership and clearly shares information and the "why" behind decisions.
• Asks for and values the opinions of others. Displays empathy when listening.
• Acknowledges when trust has been broken and focuses on rebuilding.
• Relates comfortably with people across levels, functions, cultures, and geographies. Identifies interpersonal and group dynamics and reacts effectively.
• Accountable Ownership
• Takes ownership of outcomes, positive or negative, without blaming others within the team or cross-functionally.
• Recognizes when they are not approaching a situation with accountability but instead with a blame mindset.
• Takes accountability for assigned tasks and executes on deliverables in a timely manner.
• Strategic Alignment & Execution
• Contributes to the organization by understanding and aligning actions with the organization's goals, core functions, needs, and values.
• Seeks out and incorporates multiple perspectives, experiences, and industry trends to develop a holistic perspective. Operationalizes ideas within the business model.
• Displays critical thinking when faced with a challenge by asking probing questions and looking for connections.

• Bachelor’s degree in marketing, art, museum studies, journalism, communications, new media, or related field required
• Minimum of five (5) years of previous experience working in a digital media role is required
• SKILLS:
• Exceptional communication skills, both written and verbal 
• Excellent writing, editing, copy editing, and proofreading skills 
• Excellent project management and organizational skills with a proven ability to plan schedules, track progress, prioritize tasks, and meet deadlines 
• An eye for details and inconsistencies, both in writing and style 
• Ability to adapt written voice and design/visuals to fit channel and brand 
• A self-starter and creative thinker 
• A team player who can work collaboratively with stakeholders from other departments, possessing a great attitude and desire to help others as needed 
• KNOWLEDGE:
• In-depth knowledge of current digital content trends 
• Experience with photography, photo editing software (e.g. Photoshop) 
• Experience creating storylines, shooting, and editing short- and long-form video
• Experience with digital asset management processes and workflows
• Experience managing headless content management systems
• Familiarity with basic graphic design and tools (e.g. Illustrator, Figma, and others)
• ABILITIES:
• Ability to maintain a strategic perspective without compromising attention to detail
• Ability to negotiate the requests and needs of different internal stakeholders while firmly advocating for our audiences 
• Ability to be a team player with a great attitude and desire to help others as needed 
• Ability to manage multiple deadlines across projects both large and small in scope 
• Ability to learn, work, and grow within a fast-paced, challenging environment 

EQUAL OPPORTUNITY AND OUR COMMITMENT TO DEAIB

The Lucas Museum of Narrative Art embraces diversity and equal opportunity. We are committed to building a team that represents and supports a variety of backgrounds and perspectives. The Lucas Museum fosters a work environment that is free of discrimination and harassment, whether based on race, national origin, gender, gender expression, religion, ethnic background, age, disability, marital status, sexual orientation, or any other criterion prohibited by applicable federal, state, or local laws. We believe that diversity and inclusion among our team is critical to our success, and we seek to recruit, develop, and retain the best qualified people from a diverse candidate pool. Applications from traditionally underrepresented communities are encouraged.

The statements in this description represent typical elements, criteria, and general work performed. They are not intended to be construed as an exhaustive list of all responsibilities, duties, and skills required for the job.

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The Lucas Museum of Narrative Art is dedicated to the art of illustrated stories. Our mission is to inspire and connect people through the exploration of visual stories and their influences in society. 

VALUES

Our internal and external practices are shaped by the following beliefs and behaviors.

People First: We meet people wherever they are (physically, intellectually, emotionally). Our inclusive practice connects who people are and what they find emotional in works of art.

Inspired: We believe that art can move you to feel, think, reflect, and act.

Collaborative: We believe that nimble thinking and working together yield exponential results. 

STRATEGIC PRIORITIES

Narrative Art:

Amplify the social impact of storytelling and illustration. 

Community:

Connect to a broad and diverse public.

Operational Excellence:

Create a healthy and durable institution. 

All staff at the Lucas Museum of Narrative Art lead through a deep commitment to diversity, equity, and inclusion, both within the Museum and with the communities that we serve.

Salary and titles will be assigned commensurate to the successful candidates’ education and experience. An attractive compensation package will be offered to the successful candidate(s).

Pursuant to the Lucas Museum of Narrative Art’s COVID-19 Mandatory Vaccination Policy, the museum requires all new hires to provide proof of COVID-19 vaccination as a condition of employment absent an approved medical and/or religious exemption. Upon hire, all new hires will receive detailed instructions on complying with this policy.  Federal, state, or local public health directives may impose additional requirements.