E-commerce Marketing Manager - US Based
Living in a Bubble is a fast-growing e-commerce brand specializing in premium campervan accessories. Operating in Australia, the USA, Canada, and Germany, we empower van-lifers and adventurers with products that blend innovation, durability, and thoughtful design.
We are looking for an E-Commerce Marketing Manager to own our marketing strategy end-to-end, scale paid and organic channels, and elevate our global brand presence. This role is critical to our next stage of growth and requires someone who can balance performance-driven execution with long-term brand building. You will manage a full-time marketing team of at least three specialists across acquisition, creative, and retention.
Key Responsibilities
Performance Marketing
- Lead and optimize paid campaigns across Meta, Google, TikTok, and other emerging platforms
- Scale profitable acquisition and retargeting funnels (US & AU focus).
- Manage full-funnel performance with weekly KPI reporting.
Brand & Growth Strategy
- Define and execute strategies that increase brand awareness, community engagement, and brand search volume.
- Champion our brand voice within the vanlife and adventure community.
Data & Analytics
- Own marketing KPIs across MER, ROAS, CAC, LTV, AOV, and revenue contribution.
- Use GA4, Shopify Analytics, and attribution tools to inform decisions and forecast results.
Creative Direction
- Collaborate with the content and creative teams on hooks, messaging, UGC concepts, landing pages, and storytelling aligned with the outdoors and vanlife lifestyle.
Customer Journey Optimization
- Improve conversion funnels from acquisition to retention.
- Partner with CX and product to elevate the on-site shopping experience.
Budget Ownership
- Manage and allocate marketing budgets for maximum efficiency and return.
Cross-Functional Collaboration
- Work closely with operations, logistics, and product teams to align campaigns with inventory, launches, and business priorities.
Success Metrics (KPIs)
You will be measured on:
- Revenue Growth — contribution to topline sales across all channels
- Blended ROAS — efficiency of overall paid media performance
- MER (Marketing Efficiency Ratio) — total marketing spend vs total revenue
- Brand Search Volume — growth in branded, non-branded, and category-level search demand
- 4+ years as a Marketing Manager (or above) in a DTC e-commerce environment
- Hands-on Shopify experience (required)
- Experience managing a team of at least 3 members
- Direct experience marketing to the US market (AU experience is a bonus)
- Proven ability to scale Meta and Google campaigns profitably
- Strong analytical and data interpretation skills
- Comfortable with creative strategy, funnel optimization, and rapid experimentation
- Excellent communication and project leadership skills
- Passion for adventure, travel, or the outdoors is a big plus
- Competitive compensation package
- Annual leave + sick leave + biannual performance bonus
- Direct ownership of marketing strategy and creative direction
- Join a fast-growing global brand in a booming outdoor category
- Work with a passionate international team and help shape the future of vanlife gear
Average salary estimate
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