Director, Communications (Teams)

ABOUT LIV GOLF

The LIV Golf League is the world’s only global golf league featuring 13 teams, a 14-tournament schedule, and many of the world’s best golfers. Launched in 2022, the League was designed to expand the sport on a global level and create new value within the golfing ecosystem while enhancing the game’s societal impact. A landmark investment by LIV Golf also launched The International Series, a set of 10 enhanced events sanctioned by the Asian Tour, with elevated prize funds in world-class destinations, offering a pathway for leading professional and amateur golfers from around the world into the LIV Golf League.

Only four years into operations and with tournaments across North and Latin Americas, Asia, Australia, the Middle East and Europe, LIV Golf remains committed to developing the sport at every level and exposing more people to the positive virtues of the game through its unique blend of intense competition and entertainment.

LIV Golf is owned and operated by LIV Golf Investments whose vision and mission are centered around making holistic and sustainable investments to enhance the global golf ecosystem and unlock the sport’s untapped worldwide potential.

HISTORY

LIV Golf launched in 2022 as an eight-event Invitational Series with tournaments across the U.S., Europe and Asia. 2023 saw the first official season of the LIV Golf League, establishing the sport’s first professional golf teams captained by many of the game’s most decorated superstars competing in 14 events around the world.

The format respects golf’s history and traditions with updates for modern-day sports fans; three days, 54 holes, no cut, shotgun start, and simultaneous team and individual competitions, offering a faster tournament that drives engaging storylines and offers an immersive fan experience. The League’s award-winning events, each wholly owned and operated by LIV Golf and broadcast to over 500 million homes worldwide, showcase world-class competition within a family-friendly environment. Music entertainment, live concerts and a festival-style atmosphere play a signature role with LIV Golf, a two-time winner of the World’s Best Golf Event from the World Golf Awards and a Sports Business Awards Finalist for Sports Event of the Year.

LIV Golf continues to expand its reach by bringing the League to new and returning markets featuring some of the most iconic venues in the world. It has also introduced free agency to professional golf, integrating end-of-season player promotion and relegation, team trades and off-season roster movement that drive year-round fan engagement, embraced by many of the world’s most popular sports.

Away from the entertainment on the course, LIV Golf is dedicated to enhancing the well-being of the communities it visits through its ground-breaking social impact and sustainability strategy, ‘Potential, Unleashed.’ Named a 2024 Most Impactful award winner by Front Office Sports for utilising its platform to make a positive impact off the course, the League is committed to giving back and improving the world through golf.

ROLE OVERVIEW

The Director, Player & Team Communications will be responsible supporting the development and implementation of year-round communications efforts involving LIV Golf’s 13 Team golf clubs and its 52 players. Under the direction of the VP, Team & Player Communications, they will work intimately with the Communications team, league departments, and external partners to create and execute integrated Communications strategies, aligned with the league’s narrative and positioning, for league initiatives, league events, media engagement, and offseason activities. In addition, the role will support the development of bespoke franchise communication strategies and support related needs.

RESPONSIBILITIES

• Collaborate with League and Team business partners and assist in the development and implementation of Communications strategies that support each Team’s unique brand awareness and positioning

• Provide strategic counsel for Team Communications related matters and efforts

• Support player onboarding and ongoing media training with GM, players, and agents as needed

• Create and maintain relationships with key business and media partners to increase visibility of Teams & Players

• Support Team & Player media relations and PR efforts including development and distribution of press releases, maintaining media lists, liaising with media, etc.

• Implement and monitor reporting metrics to measure reach and impact of communications and identify areas of success and opportunity

REQUIRED SKILLS & EXPERIENCE

• Proven track record with 5-7 years of experience in Communications and/or Public Relations, preferably within sports for a league, franchise or college/university

• Experience across athlete communications, media training, and event communications preferred.

• Advanced-level degree, preferably in Communications

• Highly polished communication and writing skills. Possesses ability to interact and communicate across cultures and business levels, internally and externally

• Ability to conceptualize, develop, and execute strategic planning

• Experience in an extremely fast-paced and evolving environments and/or start ups

• A self-starter possessing a strong news sense and a proven ability to tell impactful stories

• Global event experience, preferably in the sports industry preferred.

• Possesses a passion for sports, entertainment, and culture

• Ability to work in a matrixed environment and collaborate with business partners to deliver strategic objectives

• Results-oriented and ability to act quickly and decisively with good judgement

• Enthusiastic approach to managing competing priorities

• Ability to work nights, weekends, and travel if necessary

LIV Golf is an equal opportunity employer that is committed to diversity and inclusion in the workplace and the equal treatment of all current and prospective employees.

We prohibit discrimination and harassment of any kind based on age, gender, disability, religion or belief, sexual orientation, marital status, pregnancy, race, ethnicity, or any other status protected by the laws or regulations where we operate. This policy applies to all employment practices within our organisation, including hiring, recruiting, promotion, termination, leave of absence, compensation, benefits, training, and apprenticeships.

LIV Golf Investments makes hiring decisions based solely on qualifications, merit, and business needs at the time.