Director, Member Growth Marketing

About Leap

Leap is one of the fastest-growing benefits solutions and a category-defining pioneer in employer specialty pharmacy. We are reshaping how life-changing therapies are delivered and financed, ensuring patients get the treatment they need while employers finally get a fair deal.

Specialty drugs and infusions represent nearly 10% of all healthcare spend and are the fastest-growing cost category for employers. Leap tackles this challenge with a novel approach: eliminating hidden markups, expanding access to high-quality infusion providers, and bringing clarity and fairness to how therapies are priced and paid for.

We’re proud to partner with numerous Fortune 500 companies and leading TPAs. Each patient we serve creates immediate ROI: lower costs, improved access, and better care. Join us as we redefine what’s possible in specialty care.

The Opportunity
In order to deliver value to our members and customers - and drive revenue for Leap - members must know about, use, and be delighted by our service. This is the charter of our new Member Growth and Activation function. We are seeking a dynamic growth leader to build this function from the ground-up, including establishing a strong data and systems foundation, crafting the strategy, and executing against key initiatives.

As Director, Member Growth and Activation, you will be the soup-to-nuts owner of this critical function, guiding its direction, priorities, and execution. You will bring creative and consumer-centric thinking to designing an impactful and delightful member journey. Along the way, you will roll up your sleeves to execute against key initiatives in partnership with a cross-functional team. Once you have built out a baseline, you will continue to optimize the member experience through thoughtful experimentation grounded in data, member insights, and industry best practices.

If you are a strategic and growth-minded operator motivated to improve the healthcare experience for consumers and drive quantifiable impact, we would love to hear from you.

What You’ll Do

Own Leap’s Member Growth and Activation Strategy

• Define and own a comprehensive strategy that drives member utilization of Leap’s service

• Identify and incorporate key levers impacting member growth, that includes member marketing and goes beyond

• Ideate outreach tactics that effectively reach, educate, and activate eligible members

• Ensure a cohesive and compelling member journey wherein all member touchpoints work to deliver a seamless experience

Own Execution and Optimization

• Design and implement member-facing marketing campaigns that drive awareness and utilization of Leap’s service

• Collaborate with other teams (e.g. Sales, Client Success, Clinical Ops) to deliver against cross-functional initiatives that advance member growth and activation goals

• Once a solid baseline is in place, continue to drive gains by deploying new growth tactics grounded in data and member insights

• Lean heavily on experimentation to test the impact of key hypotheses

Measure and Track Progress

• Define and implement a strong data foundation - including key metrics, reporting, and dashboards - to track performance and progress

• Establish a measurement framework to link key initiatives with metric impact

• Develop a deep understanding for key member growth and activation metrics, and use this to drive continual member experience improvements

Champion the Member Experience

• Represent and advocate for Leap’s members, internally and externally

• Identify opportunities to elevate the member experience and make Leap’s service more supportive, intuitive, and valuable to members

• Be crisp and clear in member communications, so that members understand the value of engaging with Leap’s solution and are drawn to do so

Who You Are

• 6–10+ years of experience in consumer/member engagement, growth marketing, growth product, or similar roles

• Experience in healthcare, specialty pharmacy, digital health, or B2B2C business models strongly preferred

• Highly analytical, with the ability to translate complex data into clear insights and actions

• Strong experimentation grounding, with the ability to design tests, critically interpret data, and iterate quickly in response to results

• Creative problem-solver who enjoys ideating new ways to engage and motivate consumers

• Cross-functional collaborator with experience co-developing with clinical and technical teams

• Comfortable operating as an individual contributor with full ownership of a function

• Clear communicator who can explain the “why” behind decisions and drive alignment across teams

• Motivated to improve consumer access to meaningful, high-impact therapies

This is not a place to idle. We work with pace, precision, and intent. We’re building an outlier company — and we operate accordingly. If that sounds exciting to you, join us.

We are an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees.