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Lead ML Engineer, Ad Performance

Launch Potato is a profitable, remote-first digital media company reaching 30M+ monthly visitors across brands like FinanceBuzz and OnlyInYourState. We are seeking a Lead ML Engineer to design, deploy, and scale production ML systems that improve ad targeting, increase engagement, and drive measurable revenue growth across our global ad stack.

Skills

  • 7+ years software development and ML engineering experience, including 3+ years on advertising systems
  • Proficiency in Python and SQL
  • Experience with modern ML frameworks (TensorFlow, PyTorch)
  • Familiarity with distributed data processing (Spark, Ray)
  • Experience with cloud infrastructure (AWS or GCP)
  • Experience designing and running A/B experiments and measuring business impact
  • Production deployment experience and model monitoring

Responsibilities

  • Design, implement, and scale advertising algorithms to optimize engagement and revenue
  • Apply advanced ML approaches (reinforcement learning, deep learning for ranking) to ad decisioning
  • Build and maintain real-time infrastructure for ad decisioning handling millions of requests per day
  • Run rigorous experiments (A/B and multivariate tests) and measure model impact on business KPIs
  • Improve ETL pipelines, feature pipelines, and model monitoring for reliable production delivery
  • Collaborate across product, data, and engineering teams globally to launch high-impact ad features
  • Continuously evaluate and integrate emerging ML/AI technologies when they provide competitive advantage

Education

  • Bachelor’s degree in Computer Science, Engineering, Statistics, or related field or equivalent experience
  • Master’s or PhD in a relevant field preferred but not required

Benefits

  • Base salary plus profit-sharing bonus
  • Competitive benefits package (medical, dental, vision) and remote-first work environment
  • Semi-monthly pay schedule
  • Career acceleration in a high-growth, high-performance culture
  • Inclusive, diverse workplace and opportunity to work with global teams
To read the complete job description, please click on the ‘Apply’ button
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Average salary estimate

$190000 / YEARLY (est.)
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$165000K
$215000K

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We are The DISCOVERY and CONVERSION Company. Founded in 2014 with no external investment, Launch Potato has grown into a leading connector of advertisers to qualified customers. 3x Fortune Best Place to Work, 3x Inc. Best Place to Work & 4x Inc....

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TEAM SIZE
SALARY RANGE
$165,000/yr - $215,000/yr
EMPLOYMENT TYPE
Full-time, remote
DATE POSTED
September 11, 2025
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