Senior PR Specialist

Kin is redesigning insurance to be smarter, faster, and centered on the customer. We use intelligent pricing, offer seamless bundling, and make every step (from purchasing, servicing to claims) simple and friction-free, especially in the places traditional insurers often ignore.

We empower people to protect what matters most, starting with their homes and expanding to all they value, in a world where climate risks, rising costs, and outdated systems leave too many behind. Our approach has fostered amazing growth, attracted marquee investors, and earned us accolades, including being named to:

• Built In Chicago's Best Places to Work, Midsize Companies (2021-2025).

• Forbes' America's Best Startup Employers (2021- 2024, Ranked #37 in 2024).

• Inc. 5000 Fastest-Growing Private Companies.

• Forbes’ Fintech 50.

Simply put, our people are what make us great – we need forward-thinking, inspired game-changers like you to join us in our mission.

So, what’s the role?

Kin is seeking a Senior PR Specialist to join our growing communications team. In this role, you will be a key player in shaping and executing our public relations strategy, helping to strengthen Kin's position as a leading innovator in the insurance industry. You will use your strategic storytelling skills and media relationships to drive impactful coverage that aligns with our business goals, with a focus on increasing brand visibility, building authority, and supporting our digital growth objectives.

Your responsibilities will include:

• Strategic Storytelling and Media Relations: Developing and pitching compelling media stories to a wide range of outlets, including consumer, business, tech, and trade publications.

• Relationship Building: Cultivating and maintaining strong relationships with key journalists, editors, and influencers. You'll proactively engage with reporters to understand their interests and identify opportunities to place our unique data and insights.

• Content and Outreach: Developing and placing press releases, blog posts, and other content. You will also own outreach campaigns from ideation to fact checking to pitching and reporting.

• Data-Driven PR: Working closely with internal teams to transform proprietary data and insights into newsworthy stories that resonate with media and support our GEO, SEO, and growth goals.

• Media Monitoring & Analysis: Monitoring news cycles and media trends to identify proactive and reactive media opportunities. You will track and analyze the effectiveness of your outreach and provide regular reports to the organic growth team and management.

• Team Collaboration: Collaborating with cross-functional teams to align PR efforts with business objectives. You'll also provide mentorship and support to junior team members, helping them grow and improve their skills.

A day in the life could include:

• Finding potential story angles based on news trends and data

• Preparing executives for interviews

• Pitching a local story angle

• Writing byline articles

• Developing and submitting an award entry

• Working with the product team to confirm details of a new launch

What you need to succeed:

• Experience: A minimum of 4+ years of experience in media relations and public relations with a proven track record of securing media coverage. A background in consumer-facing fintech, insurtech or personal finance industry is a plus.

• Relationship Management: Experience building and nurturing relationships with journalists and media contacts.

• Communication Skills: Superior written and verbal communication skills with the ability to adapt your style for different audiences.

• Strategic Mindset: A strong understanding of how earned media, including links and citations, impacts brand authority, GEO, and SEO.

• Data-Driven Approach: You are comfortable using data for storytelling and have experience reporting on campaign performance to a variety of stakeholders.

• Project Management: The ability to handle and execute multiple projects on tight deadlines with an ownership mentality.

Bonus Points:

• You hold existing relationships with personal finance reporters at national and local news outlets.

• You’ve generated news based on data and data analysis.

• You understand economics and how that plays a role in consumer behavior and insurance product pricing.

• You’ve built ideas that live across media relations, social, content and CX.

Oh, and don’t worry, we’ve got you covered!

We offer a comprehensive benefits program, allowing you to choose the benefits that are best for you and your family including: Medical, Dental, Vision, Life Insurance and Disability Insurance options, Employee Assistance Program, as well as elective voluntary benefits such as accident insurance, hospital indemnity, critical illness, legal assistance and pet insurance. Kinfolk become eligible for benefits on the first day of the month following their start date.

In addition to these benefits, we also are excited to offer the following:

• Competitive salary and company equity through Restricted Stock Units (RSUs), granted as part of our standard compensation package and based on role and level.

• 401K with company match of up to 4% of eligible earnings

• Flexible PTO for exempt employees (employees typically take 15-20 days annually), along with 8 company-observed holidays

• A paid parental leave program that provides 100% salary continuation of up to 14 weeks for birthing parents and 8 weeks for non birthing parents

• Continuing education and professional development opportunities

For Sales Agents and Customer Service Agents: These roles sit in any of the following 30 states: AL, AZ, CO, FL, ID, IL, IN, KS, KY, MA, MD, ME, MI, MO, MT, NC, NE, NM, NV, NY, OH, OK, PA, SC, TN, TX, UT, VT, VA, WA, and WI.

For all other positions, these roles can sit in any of the following 40 states: AL, AR, AZ, CA (exempt only), CO, CT, FL, GA, ID, IL, IN, IA, KS, KY, MA, ME, MD, MI, MN, MO, MT, NC, NE, NJ, NM, NV, NY, OH, OK, OR, PA, SC, SD, TN, TX, UT, VT, VA, WA, and WI. Please only apply if you are able to live and work full-time in one of the states listed above.

State locations and specifics are subject to change as our hiring requirements shift.

About Kin

Kin is the only pure-play, direct-to-consumer digital insurer focused on the growing home insurance market. We make policies convenient and affordable through a technology platform that delivers a seamless user experience, customized options for coverage, and fast, high-quality claims service. Kin is a fully licensed carrier that offers coverage through its reciprocal exchanges which are owned by its policyholders. To learn more, visit www.kin.com.

EEOC Statement

Kin is proud to be an Equal Employment Opportunity and Affirmative Action Employer. We don't just accept difference – we honor it, nurture it, and celebrate it. We don’t discriminate based on race, religion, color, national origin, gender (including pregnancy, childbirth, or related medical conditions), sexual orientation, gender identity, gender expression, age, status as a protected veteran, status as an individual with a disability, or other applicable legally protected characteristics.