Rise Career Glossary | Strategy Terms and Definitions
List of Frequently Used Terms/Jargon in Strategy Department
Agile Methodology: A project management approach that emphasizes flexibility and adaptability. It involves iterative development, continuous improvement, and collaboration to quickly respond to changing requirements and deliver value to customers efficiently.
Benchmarking: The process of measuring an organization's performance against industry competitors or best practices to identify areas for improvement and set performance targets.
Core Competencies: Unique strengths or capabilities that differentiate a company from its competitors and enable it to create value and achieve a competitive advantage in the market.
Customer Segmentation: The process of dividing a target market into distinct groups based on similar characteristics, needs, and behaviors to tailor marketing strategies and maximize customer satisfaction and profitability.
Disruption: The process of introducing a new product, technology, or business model that significantly alters an existing market by displacing established competitors or creating new market opportunities.
Gap Analysis: An assessment technique that compares the current state of a business with its desired future state to identify areas where performance or capabilities are lacking and develop plans to bridge the gaps.
Key Performance Indicators (KPIs): Quantifiable metrics used to evaluate the success and progress of an organization or specific strategic initiatives. KPIs help track performance, identify trends, and drive decision-making.
Market Penetration: The strategy of increasing market share for existing products or services in current markets through tactics such as pricing adjustments, enhanced promotions, or expanding distribution channels.
Organizational Culture: The values, beliefs, norms, and behaviors that define and shape the work environment and employee behaviors within an organization. A strong and aligned culture is crucial for successful strategy implementation.
SWOT Analysis: A strategic planning tool that assesses a company's internal strengths and weaknesses, as well as external opportunities and threats, to determine its competitive position and guide strategic decision-making.
Value Chain: A framework that identifies and analyzes the sequence of activities and processes a company undertakes to deliver a product or service to customers; it helps identify opportunities for cost reduction, process improvements, and value creation.
Win-Win Negotiation: A negotiation approach that aims to create mutually beneficial outcomes by finding solutions that address the interests and needs of all parties involved, without imposing significant sacrifices on any single side.
