Description

Huntington Bank is seeking a Creative Director, Content to lead the launch of a new editorial platform designed to help people prosper through accessible, engaging, and trustworthy financial content.

This is a unique opportunity to build something from the ground up. You’ll start hands-on—defining the strategy, writing content, and optimizing for search—while laying the foundation for a scalable editorial operation. Over time, you’ll grow and lead a blended team of internal contributors, freelancers and new hires, shaping a content destination that supports Huntington’s mission and connects with real people in real moments.

The ideal candidate is a strategic thinker, exceptional writer, team builder, and collaborative partner who is precise with language, purposeful with structure, and always thinking one step ahead—driving results through thoughtful, audience-first content. You know how to balance brand voice, business goals, and audience needs. You’re just as comfortable rolling up your sleeves to write a story as you are presenting performance metrics to leadership. Most of all, you believe content should help people feel informed, supported, and confident in their financial lives.

Key Responsibilities

• Develop and execute the editorial strategy for Huntington’s financial content site, including content pillars, voice and tone, publishing cadence, and performance goals
• Write and edit financial content that is clear, relatable, SEO-optimized, and grounded in real-life scenarios
• Translate complex financial topics into engaging content that is easy to understand and relevant to everyday life, reflecting Huntington’s commitment to transparency and trust.
• Build and maintain a search-first content roadmap informed by customer needs, keyword research, and performance analytics
• Collaborate across Marketing, Brand, Product, Segment and Customer Experience teams to align content with enterprise priorities and support integrated campaigns
• Track and report on content performance using analytics tools; refine strategy based on data-driven insights
• Build and lead a blended content team—starting hands-on, collaborating with internal talent, and growing the team thoughtfully over time
• Provide career development and editorial guidance to early-career writers and foster a collaborative environment built on strategic thinking, writing excellence, and continual growth
• Ensure all content meets brand standards, aligns with Huntington’s voice and values, and complies with financial regulatory requirements

Basic Qualifications

• Bachelor’s degree in journalism, communications, marketing, or a related field
• 8+ years of experience creating strategic, engaging content that balances organizational goals with audience needs

Preferred Qualifications

• Demonstrated success launching or leading a content platform or editorial initiative
• Enthusiastic brand champion with experience creating content for a clearly defined, highly visible brand, with a deep understanding of tone, voice, and consistency across channels
• Knowledge of SEO strategy, keyword research, and content performance metrics; experience writing SEO-driven content
• Experience managing and developing creative teams, including internal collaborators and freelancers
• Strong track record of mentoring early-career writers and building a culture of editorial excellence
• Experience translating complex topics into content that feels relevant, accessible, and action-oriented
• Skilled collaborator who can align content strategy across teams
• Strong writing and editing skills with a focus on clarity, consistency, and audience connection
• Brings an editorial mindset with a performance lens, using data to shape strategy and drive results
• Skilled utilization of AI tools while maintaining quality, voice and editorial integrity
• Proven ability to craft brand-aligned messaging with voice, consistency and purpose
• Exceptional writing and editing skills, with the ability to translate nuanced topics into content that is clear, engaging and actionable

Exempt Status: (Yes = not eligible for overtime pay) (No = eligible for overtime pay)

Workplace Type:

Our Approach to Office Workplace Type

Certain positions outside our branch network may be eligible for a flexible work arrangement. We’re combining the best of both worlds:  in-office and work from home. Our approach enables our teams to deepen connections, maintain a strong community, and do their best work. Remote roles will also have the opportunity to come together in our offices for moments that matter. Specific work arrangements will be provided by the hiring team.

Huntington is an Equal Opportunity Employer.

Tobacco-Free Hiring Practice: Visit Huntington's Career Web Site for more details.

Note to Agency Recruiters:  Huntington Bank will not pay a fee for any placement resulting from the receipt of an unsolicited resume.  All unsolicited resumes sent to any Huntington Bank colleagues, directly or indirectly, will be considered Huntington Bank property. Recruiting agencies must have a valid, written and fully executed Master Service Agreement and Statement of Work for consideration.