Sr. Manager, Partner Management

About the Role

The Sr. Manager of Partner Management is responsible for leveraging Gap Inc.’s portfolio scale to maximize the value, performance and innovation received from paid marketing, media and technology vendors. Sitting within the broader Marketing Shared Services organization, this role is part of a new approach for Gap Inc., where you will support the strategy and operational aspects of partner management including but not limited to annual partnership deals and incentives, strategic partnership strategies (approach to identifying, evaluating, and recommending partnership opportunities), governance frameworks, assisting with priority RFPs and new vendor onboarding, as well as partnering with Procurement and Legal on contracting and ongoing partner categorization and evaluations. The Sr. Manager of Partner Management will work cross-functionally to strategically ensure evolving needs of the brands and enterprise are optimally fulfilled.

This role reports into the Sr. Director of Marketing Partnerships and collaborates closely with teams across Marketing Shared Services, e.g. Channel Planners, Channel Activation, Content Strategy, Creator & Video, Audience Intelligence, Measurement & Intelligence, Finance & Operations, and Direct Marketing. Outside of Marketing Shared Services, important stakeholders include Procurement, Legal, Brand Marketing, and external paid partners and vendors.

What You'll Do

• Manage the day-to-day operations and administration for Gap Inc.’s paid marketing partners and vendors, surfacing recommendations to optimize these relationships and enhance the value & innovation delivered to Gap Inc. 

• Support joint business partner planning with prioritized vendors critical to brand teams and Gap, Inc. 

• Execute annual/quarterly business reviews with key vendors to ensure Gap Inc.’s Marketing Shared Services and Brand teams’ requirements are met, and learnings captured for future consideration and planning

• Measure partner performance by developing scalable feedback frameworks (scorecards, consistent KPIs) for marketing stakeholders to optimize performance and working relationships

• Aggregate feedback and needs from each of the brands through consistent touchpoints with brand leadership and surface recommendations for future platforms and partners to best service these needs

• Help architect an enterprise-wide prioritization framework, and related tooling, for evaluating and onboarding new partners, removing duplicative or siloed processes within individual brands 

• Partner with Finance and Procurement to ensure competitive pricing and rates, and related contracting and onboarding support across teams

• Incorporate industry trends, emerging technologies, and best practices related to partner management into consistent ways of working for Gap Inc., documented into comprehensive Playbooks

Who You Are

• 6+ years marketing experience with at least 3+ years experience in Marketing Operations or the equivalent 

• Experience with vendor strategy and management across a variety of categories (paid media, social, paid publishers, AI / tech platforms, creative agencies, production vendors, creators, etc.)

• Expertise with vendor contract negotiation, organizational change management, and activating operational programs.

• Experience working within and/or setting up cloud-based platforms for managing large, interconnected data sets

• Experience in a highly complex, matrixed marketing organization with a proven track record of working cross-functionally to drive change with operational excellence

• Exceptional communication and interpersonal skills, with the ability to effectively manage up, down, and across

• Entrepreneurial spirit with the ability to work through ambiguity, continuously improve ways of working, and infuse strategic thinking into your work