Analyst - Amex Ads Operations

At American Express, our culture is built on a 175-year history of innovation, shared values and Leadership Behaviors, and an unwavering commitment to back our customers, communities, and colleagues. As part of Team Amex, you'll experience this powerful backing with comprehensive support for your holistic well-being and many opportunities to learn new skills, develop as a leader, and grow your career.

Here, your voice and ideas matter, your work makes an impact, and together, you will help us define the future of American Express.

How will you make an impact in this role?

The Analyst, Amex Ads Operations role sits within the Digital Advertising team and reports to the Director, Amex Ads Product & Business Operations. This individual will support the launch and execution of Amex’s digital advertising network, which is focused on introducing new channels for advertisers to engage Amex’s customers across our digital platforms (e.g., Amex Travel, Resy, Amex App).

This individual will support the end-to-end execution of digital advertising campaigns, which includes generating media plans & insertion orders, forecasting ad inventory, receiving creative approvals, ad trafficking and optimization, troubleshooting, reporting on campaign performance, and billing. This individual will also support the creation of robust ad execution processes and controls to help the Digital Advertising team scale. 

Key Responsibilities

• Generating media plans & insertion orders: Develop media plans with lead relationship owners aligned to advertiser campaign objectives (e.g., campaign flight dates, budget, targeting strategy)
  
  • Translate media plan into an insertion order for the advertiser to sign
• Forecasting ad inventory: Forecast potential ad performance and delivery and use these insights to refine media plans
• Receiving creative approvals: Manage the creative approval process, ensuring all legal & compliance requirements are met and all necessary signoffs are received
• Ad trafficking and optimization: Activate and manage onsite display ads using Google Ad Manager (GAM)
  • Own all aspects of campaign production & execution for onsite media display offerings, including ad unit development, campaign creation, trafficking tags & creative, targeting implementation, and campaign quality checks and assurance
  • Manage and track onsite ad inventory and performance
  • Monitor onsite display performance and produce regular reporting, including weekly pacing reports, executing any required in-flight optimizations
  • Ensure campaigns deliver against performance expectations
• Troubleshooting: Support troubleshooting and reconciliation processes, serving as the escalation point around all operational issues
• Reporting on campaign performance: Develop mid and post-campaign reports for advertisers, pulling in key ad performance metrics and producing insights and recommendations
• Billing: Support advertiser billing and payment collection
• Process creation: Design robust ad execution processes and controls. Document these processes and support development of future operational roadmaps and process maps

Minimum Qualifications

• 1+ year of experience in advertising operations, specifically in setting up and activating campaigns, trafficking tags and creative, pulling pacing and ad inventory reports, and executing campaign optimizations
• Proficiency in and hands-on experience with Google Ads platforms, preferably with experience using Google Ad Manager
• Understanding of digital advertising or media best practices for campaign planning and execution
• Strong attention to detail
• Strong analytical skills with the ability to interpret data and develop insights
• Proficiency in Microsoft Excel and PowerPoint
• A strategic approach to execution, including an ability to identify process improvements
• Excellent written & verbal communication skills
• Bachelor's Degree preferred

Salary Range: $55,000.00 to $105,000.00 annually + bonus + benefits

The above represents the expected salary range for this job requisition. Ultimately, in determining your pay, we’ll consider your location, experience, and other job-related factors.

Employment eligibility to work with American Express in the U.S. is required as the company will not pursue visa sponsorship for these positions.

We back you with benefits that support your holistic well-being so you can be and deliver your best. This means caring for you and your loved ones' physical, financial, and mental health, as well as providing the flexibility you need to thrive personally and professionally:

• Competitive base salaries 
• Bonus incentives 
• 6% Company Match on retirement savings plan 
• Free financial coaching and financial well-being support 
• Comprehensive medical, dental, vision, life insurance, and disability benefits 
• Flexible working model with hybrid, onsite or virtual arrangements depending on role and business need 
• 20+ weeks paid parental leave for all parents, regardless of gender, offered for pregnancy, adoption or surrogacy 
• Free access to global on-site wellness centers staffed with nurses and doctors (depending on location) 
• Free and confidential counseling support through our Healthy Minds program 
• Career development and training opportunities

For a full list of Team Amex benefits, visit our Colleague Benefits Site.

American Express is an equal opportunity employer and makes employment decisions without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, veteran status, disability status, age, or any other status protected by law. American Express will consider for employment all qualified applicants, including those with arrest or conviction records, in accordance with the requirements of applicable state and local laws, including, but not limited to, the California Fair Chance Act, the Los Angeles County Fair Chance Ordinance for Employers, and the City of Los Angeles’ Fair Chance Initiative for Hiring Ordinance. For positions covered by federal and/or state banking regulations, American Express will comply with such regulations as it relates to the consideration of applicants with criminal convictions.

We back our colleagues with the support they need to thrive, professionally and personally. That's why we have Amex Flex, our enterprise working model that provides greater flexibility to colleagues while ensuring we preserve the important aspects of our unique in-person culture. Depending on role and business needs, colleagues will either work onsite, in a hybrid model (combination of in-office and virtual days) or fully virtually.

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