Director of Marketing - Part time
Overview: Who We Are
HWL is a company that comes to the market with deep expertise from leading healthcare GPOs and supply chains, workforce management software providers, healthcare delivery organizations, cutting-edge technology organizations, and leading staffing agencies. Our workforce solutions deliver results that lower overall costs, produce higher-quality staff, and increase visibility into overall labor activity and metrics.
Through proprietary next-generation technology and customizable MSP services, HWL delivers a vendor-neutral Total Talent Acquisition solution that lowers overall labor costs while reducing administrative burden.
HWL achieves remarkable success by forging deep partnerships founded on integrity, accountability, and trust. Our company welcomes innovative thinkers who desire to work with a team that consistently displays kindness and empathy and promotes individual and collective growth.
The Director of Marketing will be responsible for developing and executing a comprehensive marketing strategy that enhances brand awareness, drives engagement, and supports revenue growth. This role oversees branding, content strategy, social media, digital marketing, trade shows, public relations, and website management. The ideal candidate is a strategic thinker with a hands-on approach to execution, ensuring consistency and impact across all marketing channels.
Essential Functions
- Brand Management – Maintain a strong, consistent brand identity across all channels.
- Content & Messaging – Oversee creation of website copy, blogs, white papers, and marketing collateral.
- Social Media & Digital Presence – Manage strategy and engagement aligned with business goals.
- Website & SEO – Drive updates, UX improvements, and SEO for visibility.
- Events & Trade Shows – Plan and execute industry events to maximize exposure.
- Public Relations & Thought Leadership – Build media relationships and position the company as an industry leader.
- Lead & Demand Generation – Partner with sales to deliver campaigns that generate qualified leads.
- Analytics & Performance – Set KPIs and optimize campaigns using data insights.
- Team Leadership – Hire, develop, and lead a high-performing marketing team.
- Relationship Management – Foster strong internal and external partnerships.
Core Values
- Others First – Put others before self
- Wisdom – Do the wise thing
- Growth – Keep getting better
Education/Certification
- Associate or Bachelor’s Degree
Eligibility Requirements
- Must meet E-Verify requirements
Required Knowledge
- Strong understanding of social media trends, SEO, and web analytics
Experience
- 7+ years of marketing experience (Healthcare Staffing or related field preferred)
- Proven expertise in brand strategy, digital marketing, content development, and event management
- Experience with marketing automation tools (e.g., HubSpot, Marketo) and CRM platforms (e.g., Salesforce)
Skills & Abilities
- Excellent written and verbal communication skills
- Strong leadership, project management, and collaboration abilities
- Customer service and public relations expertise
- Presentation and interpersonal skills
- Ability to work independently and in a team environment
- Attention to detail and strong organizational skills
- Analytical and problem-solving capabilities
Work Schedule
Part-time, remote position. Standard business hours are Monday–Friday, 8:30 a.m.–5:30 p.m. Hours will not exceed 29 per week and will be determined by the leader.
Physical Requirements
- Finger Dexterity: Frequent typing and handling small objects
Disclosures
Smoking/vaping and the use of tobacco products are prohibited on all Company premises, including indoor and outdoor areas, parking lots, and Company-owned vehicles.
As part of our employment process, candidates who receive a conditional offer may be required to undergo pre-employment drug testing.
We are an Equal Opportunity Employer and do not discriminate based on race, color, religion, sex, national origin, age, disability, veteran status, or any other protected status under the law.
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