Senior Digital Content Editor - Health & Nutrition - job 2 of 2

Informa Markets, a division within Informa, creates global platforms for industries. We organise over 500 large-scale branded and transaction-oriented events in 14 specialist markets. These are typically not-to-be-missed annual events where buyers and sellers build relationships, see and show products and do business.

We also provide year-round online platforms where companies showcase their businesses and products and buyers conduct research, generating valuable leads, and we provide data and digital content that supports the flow of knowledge and transactions in markets.

New Hope Network is the go-to company for the natural products industry, connecting natural, organic and sustainable brands with buyers, service providers and investors to help them find success and scale impact. New Hope is part of Informa, which organizes over 500 large-scale branded and transaction-oriented events in 14 specialist markets. These are typically not-to-be-missed annual events where buyers and sellers build relationships, see and show products and do business. We also provide year-round online platforms where companies showcase their businesses and products and buyers conduct research, generating valuable leads, and we provide data and digital content that supports the flow of knowledge and transactions in markets.

This role is based in Boulder, CO Office

Job Description:

We’re looking for a Senior Digital Content Editor to help shape smart, engaging, and data-driven content for New Hope Network (newhope.com) and Nutrition Business Journal. If you're someone who’s passionate about the natural products space - think CPG brands, retailers, and investors - you’ll feel right at home here. This role is a big part of our digital evolution, where your voice and strategy will help keep us the go-to source for industry insights. You’ll work across teams to create content that’s not just high quality, but also optimized to reach the right people - and support the growth of our premium content business along the way.

Key Responsibilities:

• Develop and publish optimized, high-value content for newhope.com, aligning with audience needs and organizational goals.  
• Conceive, report and write monthly longform articles for NBJ.
• Conduct in-depth reporting and write key NBJ reports.
• Collaborate with teams to develop and execute on new premium content and subscription strategies.
• Analyze subscription and performance metrics to inform premium content strategies
• Track and report performance of digital content and social media, providing insights to improve strategies.
• Work with NBJ managing editor to manage premium content workflows, including overseeing freelance contributors, deadlines, user-paid platforms and quality standards.
• Monitor digital trends and audience behavior to identify new premium content opportunities.

Education and Experience:

• Bachelor’s degree in journalism, communications or digital media, or equivalent experience.
• At least seven years of experience in publishing, preferably in B2B media or the natural products industry.
• Strong editing and writing skills, with experience creating SEO-driven content.

Knowledge, Skills, and Abilities:

• Excellent written and verbal communication skills.
• Ability to analyze industry data and develop high-value content.
• Content strategy expertise.
• SEO and other digital engagement best practices.

The salary range for this role is 75,000 — 80,000 USD, depending on experience. 

We work hard to make sure Life at Informa is rewarding, supportive and enjoyable for everyone. Here’s some of what you can expect when you join us. But don’t just take our word for it – see what our colleagues have to say at LifeAt.Informa.com

• Freedom & flexibility: colleagues rate us highly for the flexibility and trust they receive, and we support a range of working patterns
• Great community: a welcoming culture with in-person and online social events, our fantastic Walk the World charity day and active diversity and inclusion networks
• Broader impact: take up to four days per year to volunteer, with charity match funding available too
• Career opportunity: the opportunity to develop your career with bespoke training and learning, mentoring platforms and on-demand access to thousands of courses on LinkedIn Learning. When it’s time for the next step, we encourage and support internal job moves
• Time out: 15 days PTO rising to 20 after three years and 25 after six years, plus 10 national holidays, a birthday leave day and the chance to work from (almost!) anywhere for up to four weeks a year
• Competitive benefits, including a 401k match, health, vision and dental insurance, parental leave and an ESPP offering company shares at a minimum 15% discount
• Strong wellbeing support through EAP assistance, mental health first aiders, free access to a wellness app and more
• Recognition for great work, with global awards and kudos programs
• As an international company, the chance to collaborate with teams around the world

We’re not solely focused on a checklist of skills. We champion energy and ambition and look for colleagues who will roll their sleeves up, join in and help make things happen. If it sounds like a match and you have most – although not all – of the skills and experience listed, we welcome your application.

At Informa, you'll find inclusive experiences and environments where all perspectives and backgrounds are welcomed. As part of this approach and our diversity and inclusion commitments, we are also formally an Equal Opportunities Employer. This means we base decisions on relevant qualifications and merit and do not discriminate on the basis of key characteristics and statuses, including all of those protected by law. Ask us or see our website for full information.

See how Informa handles your personal data when you apply for a job here.