Product Marketing Lead

About us

HyperDev is a new developer-focused spin-out within the HyperionDev ecosystem, one of the world’s leading providers of accelerated tech education. Our mission at HyperDev is to help people Write Code Right and 10x their impact by radically improving how developers build, learn, and grow in their work using generative AI.

We’re building the first tool that truly bridges the gap between low-code platforms and full-scale programming. By abstracting code into natural language, developers maintain full control over logic and behaviour while eliminating the friction of syntax and boilerplate. Our founding team comprises engineers who have worked on generative AI models at OpenAI (as recently as 2024) and technical leaders behind a BAFTA-winning video game renowned for its innovation.

HyperionDev, our parent organisation, is one of the largest and most recognised coding education providers in EMEA. We partner with world-class universities, including Imperial College London, The London School of Economics, and The University of Edinburgh, to deliver industry-driven coding bootcamps that fast-track learners into meaningful tech careers. Backed by Meta and the UK government’s Department for Education, and supported by a global community of nearly 2000 investors, HyperionDev is a profitable, high-growth scaleup shaping the future of tech education.

By joining HyperDev, you become part of this wider mission, combining the power of cutting-edge AI with a proven model for global tech impact.

ABOUT THE ROLE

The Product Marketing Lead is a strategic leadership role responsible for guiding the Product Marketing function across HyperionDev’s education technology offerings. You will help lead and define the product positioning strategy, ensuring structured A/B testing and thorough content performance analysis, and fostering an increasingly agile PMM function.

As the Product Marketing Lead, you will oversee the team's execution of go-to-market strategies, product launches, and lifecycle marketing initiatives to ensure product success and market adoption. You will help develop the strategic direction to drive HyperionDev’s overall Cost Per Lead & Registration down across all brands, while growing Conversions to Trial & Sale through quality, on-brand marketing that creates brand equity and establishes thought leadership in our category. Finally, you will help define the strategic and tactical direction for all Marketing collateral produced by the creative studio in alignment with partner co-marketing expectations and in alignment with the HyperionDev or CoGrammar brands.

RESPONSIBILITIES

Team Leadership & Development

• Lead and grow the Product Marketing function by hiring, mentoring, and providing direct line management to Product Marketing Specialists.
• Ensure Product Marketing Specialists are equipped with deep customer insights to create effective positioning strategies and develop compelling messaging for all product launches.
• Establish Detailed Documentation: Manage the visual style guides, the copy guidelines and restrictions, and serve as the primary resource for the team to ensure adherence to these standards. 

Strategic Initiative Development

• Strategic Marketing Development: Along with the Head of Brand & Product Marketing, help define the core marketing strategy and oversee its execution to improve the positioning of HyperionDev and/or partner products in local and international markets, partnering with Performance Marketing & University Partnerships to achieve product-market fit.
• Campaign Management: Manage the end-to-end development and execution of cross-channel campaigns for product and partner launches, spanning both HyperionDev bootcamps and University Partner programs.
• Go-to-Market Strategy: Help lead the development and execution of go-to-market plans for new product launches and feature releases, ensuring all internal and external stakeholders are aligned.
• Lifecycle Marketing: Define and implement lifecycle marketing strategies to engage customers at different stages of their journey and maximise customer retention and loyalty.
• Competitive Analysis: Conduct regular analysis of competitor products and strategies to inform product development and marketing decisions, ensuring findings are disseminated to the team.

Product & Execution

• Product Champion: Inform the overall marketing strategy with valuable product marketing intelligence. Act as the primary evangelist, internally and externally, for our full solutions set and monitor the performance of solutions to educate key stakeholders.
• Cross-Functional Campaign Execution: Partner closely with internal creative and studio teams to bring campaigns from concept through execution across all relevant channels (e.g., website, CRM, social media).
• Customer & Market Research: Oversee the team's creation of detailed personas by brand or product and ensure a deep understanding of the markets we serve to inform sales and marketing activity.
• Product Positioning and Messaging: Drive the development of product positioning and messaging - including USPs, differentiators, and possible use cases - leveraging performance data, customer research, and competitor intelligence.
• Stakeholder Management: Work collaboratively with a wide range of internal and external stakeholders, including higher education institutions' marketing teams, to ensure cohesive product messaging and campaign delivery.
• Marketing Operations: Efficiently support Production/Operations within Marketing as it relates to QC or QA of branded collateral, ensuring approvals happen internally or externally, depending on the nature of the brand.
• Sales Enablement: Provide the sales team with the necessary product knowledge, sales tools, and training to effectively sell our products.
• Performance Metrics: Support the team by providing timely updates on performance data related to user engagement, content performance, and campaign effectiveness.

Minimum

• A Diploma in Business, Marketing or Communications field.
• 4+ years of progressive marketing experience in a high-growth, digital consumer-marketing space.
• 1+ years of direct line management, mentorship, or team leadership experience.
• 2+ years of project management experience, managing projects relating to large-scale consumer marketing, preferred with at least a national scope.
• Deep understanding of digital marketing and marketing funnels.
• Experience working in a marketing team with diverse skill sets.
• Experience working with clients and partners towards creative alignment.
• Experience with the management of suppliers and 3rd party agencies.
• A self‐starter who thrives in a fast‐paced environment.
• Thorough understanding of various online and offline marketing funnels.
• Excellent written and verbal communication skills.
• Detailed understanding of Social Media marketing, Comms, and PR.

Preferred

• Degree in Marketing or Communications.
• 2+ years of experience marketing education-related products.
• 6+ years of progressive marketing experience in a high-growth consumer-marketing space.
• 3+ years of direct line management or P&L/Strategic Initiative ownership.
• 3+ years of project management experience, managing projects relating to large-scale consumer marketing at an international level.
• 3+ years of experience marketing education-related products.
• An understanding of the software development space.
• Experience with content calendars and scheduling tools.
• Experience with project management tools like Asana, Basecamp or Trello.
• Experience in leading or managing sprints involving marketers and developers.
• Management of external suppliers and freelancers.
• Detailed knowledge of Website/Data Analysis.
• Detailed reporting on key website and social media metrics, including Google Ads, Meta Ads and the like.
• Experience in developing and executing go-to-market strategies.
• Strong analytical skills to interpret data and make informed decisions.
• Ability to create compelling sales enablement materials and product content.

Hybrid work: We are a hybrid work organisation offering flexibility on your schedule. Remote working options are available for candidates not in proximity of a HyperionDev Campus

Learn new tech skills: We offer our employees the opportunity to enrol part-time in our Coding Bootcamps.

Join the heart of tech in Africa, Europe and the US: You'll work with the best of the best and rub shoulders with the world leaders in edtech, developer education, and developer assessments. Join one of the most ambitious and highest performing tech companies in the space, with a management team that draws their former experience from top tech companies.

Life-changing work: Solve real problems that make education and tech careers accessible to those who need it most: you're allowed to brag about it.

OUR VALUES

We're a people-forward company with a purpose that underlines everything we do. We're obsessed with the potential in people and challenge them to do their best work. We embrace a culture of growth and learning to deliver on our vision and ours is a relentless quest for improvement