At GE Appliances, a Haier company, we come together to make “good things, for life.” As the fastest-growing appliance company in the U.S., we’re powered by creators, thinkers and makers who believe that anything is possible and that there’s always a better way. We believe in the power of our people and in giving them the freedom to explore, discover and build good things, together.
The GE Appliances philosophy, backed by three simple commitments defines the way we work, invent, create, do business, and serve our communities: we come together, we always look for a better way, and we create possibilities.
Interested in joining us on our journey?
Location: Louisville, KY - Appliance Park (On-site)RESPONSIBILITIES:
Partner with Park Studios, Brand, Product, and Merchandising stakeholders to develop and execute strategic creative concepts for product toolkits, packaging, retail signage, in-store merchandising, and sales materials—ensuring alignment with business objectives, customer needs, and brand priorities.
Design and deliver integrated campaign assets across print, digital, social, and in-store touchpoints, translating creative strategy into cohesive visuals that strengthen brand recognition and drive engagement.
Own design execution from concept through final production, iterating quickly based on feedback and ensuring final files are optimized for both print and digital deployment with high attention to quality and technical accuracy.
Retouch and enhance product and lifestyle imagery to meet brand, aesthetic, and production standards—ensuring consistency, polish, and strong visual storytelling across channels.
Lead creative direction for video and photography production, from concept development to ensuring final asset delivery that supports campaign goals, elevate brand perception, and meet timelines.
Embrace continuous learning and experimentation with emerging design tools, AI technologies, and industry trends to stay on the cutting edge and elevate the quality and impact of creative work.
Proof files before distribution to ensure accuracy, quality, and adherence to brand guidelines.
Manage and maintain production workflows and asset organization, including resizing, formatting, exporting, and archiving—using strong file discipline, version control, and documentation to ensure assets are accessible, scalable, and reusable.
Learn, interpret and apply multiple brand standards ensuring brand-accurate expression while adapting creative to fit unique channel requirements and evolving brand needs.
Proactively seek and incorporate feedback from creative leadership and cross-functional partners, balancing stakeholder input with strong design judgment to deliver polished assets that meet brand standards and business needs.
Communicate needs, timelines, and status updates to cross-functional teams to successfully meet deadlines for assigned projects.
QUALIFICATIONS:
Bachelor’s degree in Graphic Design, Communications or a related discipline from an accredited college or university.
3 years of relevant work experience within an agency or creative team.
Technical experience with Microsoft Office and Adobe Creative Cloud design software with emphasis on PowerPoint, Photoshop, InDesign, and Illustrator.
Strong creativity and innovative design skills.
Ability to solve technical issues related to digital interfaces.
Technical knowledge of photography; strong aesthetic sense.
Pre-press experience and AI experience preferred.
Our work is centered on our People and Culture as reflected in our Zero Distance philosophy and we recognize the importance of reaffirming our commitment to inclusion and diversity (I&D). This underscores our commitment to fostering an environment where every individual feels valued, connected, and empowered to contribute, while positioning our organization to adapt seamlessly to the evolving needs of our workforce and communities.
This reflects our dedication to creating solutions that: Empower colleagues by fostering an environment where all voices are heard, valued, and encouraged to contribute. Strengthen communities where we live and work. Reinforce a culture of belonging, purpose, and engagement. Reflect the diversity of the communities we serve through our workforce, products, and practices.
By further embedding Zero Distance into our People and Culture framework, we will continue to build a deeply connected organization. We are cultivating a culture of engagement, belonging, and connection, because while attracting new talent remains a priority, retention is a cornerstone of our strategy.
GE Appliances is a trust-based organization. It is important we offer our employees the flexibility they need to do their best work while balancing the needs of the business and individuals. When you join GE Appliances, you will have the opportunity to work with your leader to create a flexible work arrangement that balances the needs of the individual, team, and organization.
GE Appliances is an Equal Opportunity Employer. Employment decisions are made without regard to race, color, religion, national or ethnic origin, sex, sexual orientation, gender identity or expression, age, disability, protected veteran status or other characteristics protected by law.
GE Appliances participates in E-Verify and will provide the federal government with your Form I-9 information to confirm that you are authorized to work in the U.S
If you are an individual with a disability and need assistance or an accommodation to use our website or to apply, please send an e-mail to ask.recruiting@geappliances.com
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