Brand Manager
(Brand Consistency, Clarity & Execution)
Location: US-based (remote friendly)
Reports to: VP of Brand or CMO
Works closely with: Creative, Growth, Product, CX, Retail
Role Summary
The Brand Manager is responsible for ensuring the brand shows up clearly, consistently, and correctly across every customer touchpoint. This role translates brand strategy into execution, creates guardrails, and ensures the brand doesn’t fracture as the company scales.
This is an internal orchestration and systems role, not a creative director or partnerships role.
What You’ll Own
- Own and maintain the brand system:
- Voice, tone, messaging
- Visual identity usage
- Positioning and narratives
- Ensure brand consistency across:
- Paid ads
- Organic social
- Website
- Email/SMS
- Packaging
- Retail
- Turn strategy into execution:
- Campaign briefs
- Messaging frameworks
- Content pillars
- Be the connective tissue between teams:
- Align creative, growth, and product around the same story
- Identify where the brand is drifting or getting diluted—and fix it
- Evolve the brand thoughtfully without constant reinvention
Success Looks Like
- The brand feels coherent across channels
- Creative output moves faster with fewer revisions
- Messaging is repeatable, not constantly re-debated
- New hires and partners “get” the brand quickly
- The brand builds equity, not just short-term performance
Metrics You’ll Be Measured On
- Brand consistency and clarity
- Creative velocity and efficiency
- Brand lift / message recall
- Reduction in rework and confusion
- Long-term brand equity indicators
You’re a Great Fit If You…
- Have 4–7 years experience in brand management or integrated marketing
- Can balance taste with operational discipline
- Are strong at translating strategy into clear briefs and systems
- Are comfortable pushing back when things go off-brand
- Think in frameworks, not vibes
- Care deeply about how brands scale without losing themselves
Not This Role
- You are not the primary idea generator
- You are not a creative director
- You are not responsible for partnerships or deal-making
- Competitive salary and performance-based bonuses
- Health, dental & vision insurance (75% employer)
- 401K Match (80% matching)
- Unlimited PTO
- Remote work flexibility (if applicable)
- Annual wellness and professional development stipend
- Opportunity to work with a dynamic team in a high-growth environment
Average salary estimate
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