Fast Facts

Empowerly is seeking a Senior Manager of Integrated Marketing to enhance the customer journey from initial contact to post-purchase engagement in a remote-first environment. The ideal candidate will lead the lifecycle marketing team and align closely with sales to optimize strategies and drive brand awareness.

Responsibilities: Develop and oversee the entire customer journey marketing strategy, manage lifecycle marketing, align sales and marketing efforts, and uphold brand guidelines across all platforms.

Skills: Requires strong analytical skills, familiarity with marketing automation platforms and CRM systems (especially Hubspot), excellent leadership and communication abilities, and proven project management experience.

Qualifications: 8+ years of experience in integrated or lifecycle marketing, preferably in the education sector; a degree in marketing or a related field is required; advanced education like an MBA is preferred.

Location: This is a fully remote position with team operations primarily in the Pacific Time Zone.

Compensation: $100000 - $160000 / Annually

Empowerly is an education technology company on a mission to empower students to become the most successful version of themselves. We provide personalized college and career counseling, pairing expert advisors with a data-driven platform that includes our proprietary Empowerly Score™, startup and research internship programs, and counseling led by former admissions officers and experienced college counselors.

In February 2024, Empowerly announced a $15 million funding round led by Conductive Ventures, bringing total funding to $30 million. This capital is fueling our growth, expansion into machine learning, and launch of our first mobile app by the end of 2024.

We are a remote-first, mission-driven, venture-backed company that values collaboration, data-driven decision-making, and empowerment. Our team operates primarily in the Pacific Time Zone (PST).

About the Role

We're seeking a Senior Manager, Integrated Marketing to lead our marketing efforts at a college counseling company. This role is perfect for a strategic thinker who can manage and optimize the customer journey from the very first touchpoint through to post-purchase engagement. You’ll lead the lifecycle marketing team and serve as a key partner to our sales team, aligning our strategies to ensure a seamless and effective customer journey.

Responsibiliities

• Lifecycle Marketing Strategy & Optimization: Develop and oversee the strategy for the entire customer journey. This includes mapping key touchpoints, nurturing prospective customers from awareness through to sales handoff, and defining all post-sales process engagement. You will also design and manage A/B testing and holdout tests to continually optimize campaigns and communications for maximum effectiveness
• Team and Resource Management: Lead and mentor the lifecycle marketing team, ensuring their work aligns with strategic goals. You will also collaborate with other teams to manage shared resources and cross-functional project
• Sales and Marketing Alignment: Collaborate closely with our sales team on lead nurture and lead infrastructure. You'll work together to define and manage lead scoring models and processes, ensuring a smooth handoff from marketing to sales
• Shared Marketing Services: Manage and oversee cross-functional, collaborative marketing support, including website strategy, performance analysis, and the creation of new collateral and web pages to support marketing, B2B, and sales initiatives
• Brand Management: Act as a brand champion by maintaining our brand guidelines. You'll ensure all creative assets and communications have the proper look and feel, ensuring a consistent brand experience across all channels
• Public Relations: Manage public relations agency efforts to enhance brand reputation and drive awareness

Requirements

• Education: A bachelor’s degree in marketing, communications, or a related field
• Experience: 8+ years of proven experience in a similar integrated marketing or lifecycle marketing role, preferably in the education or service industry.
• Skills: Strong analytical skills with a knack for data-driven decision-making. You should be familiar with marketing automation platforms, CRM systems particularly Hubspot, and various testing methodologies.
• Attributes: Excellent leadership, communication, and collaboration skills. You're a problem-solver who can thrive in a dynamic, cross-functional environment.
• Management experience: Ability to motivate, coach, and guide team members, creating a collaborative and positive working environment.
• Strong project management skills with experience leading complex, cross-functional projects, such as website redesigns or large-scale product launches.

Preferred Requirements

• Advanced education (MBA, Reforge, or equivalent training) is a plus but not required.
• Experience with positioning, messaging, GTM launches, etc.
• Background in education, edtech, etc,

$100,000 - $160,000 a year

- Competitive salary + meaningful equity

- Full health, vision, and dental benefits

- Remote work flexibility

- Direct access to C-level leadership

- Mission-driven, values-based culture helping families nationwide

At Empowerly, you’ll lead a talented team and make a real impact by helping families through the college admissions journey. The company offers a remote-first (PST-based), collaborative environment with high visibility to leadership and opportunities for growth as the company scales.

If you are a strategic and results-oriented marketer with a passion for helping students and families navigate the college admissions process, we'd love to hear from you

Note: Empowerly does not accept unsolicited resumes from recruiters/agencies. Submissions without a signed agreement will not be eligible for fees.