Copywriter, Naturium

About the Company

e.l.f. Beauty, Inc. stands with every eye, lip, face and paw. Our deep commitment to clean, cruelty free beauty at an incredible value has fueled the success of our flagship brand e.l.f. Cosmetics since 2004 and driven our portfolio expansion. Today, our multi-brand portfolio includes e.l.f. Cosmetics, e.l.f. SKIN, pioneering clean beauty brand Well People, Keys Soulcare, a groundbreaking lifestyle beauty brand created with Alicia Keys, Naturium, high-performance, biocompatible, clinically-effective and accessible skin care, and our newest brand, rhode, a line of curated skincare essentials, formulated for a variety of skin types and needs with high performance ingredients, it’s a daily routine that nourishes your skin barrier over time.

In our Fiscal year 25, we had net sales of $1 Billion and our business performance has been nothing short of extraordinary with 26 consecutive quarters of net sales growth. We are the #2 mass cosmetics brand in the US and are the fastest growing mass cosmetics brand among the top 5. Our total compensation philosophy offers every full-time new hire competitive pay and benefits, bonus eligibility (200% of target over the last six fiscal years), equity, flexible time off, year-round half-day Fridays, and a hybrid 3 day in office, 2 day at home work environment. We believe the combination of our unique culture, total compensation, workplace flexibility and care for the team is unmatched across not just beauty but any industry.

Visit our Career Page to learn more about our team: https://www.elfbeauty.com/work-with-us

Position Overview

As our Copywriter, you’ll be the voice behind our brand. You’ll write compelling, on-brand copy for product packaging, emails, social media, digital campaigns, PDPs, SEO-driven blog articles, and more. You’ll work closely with our brand marketing, design, regulatory, and product development teams to ensure every word reflects our values and connects with our audience.

• Packaging Copy: Write concise, benefit-driven copy for product labels, boxes, and inserts that aligns with regulatory guidelines and brand tone.
• Digital & Website: Create engaging copy for product pages, landing pages, banners, and other digital assets that support e-commerce performance.
• Email Marketing: Craft subject lines, headlines, and body copy for promotional and lifecycle emails to drive opens, clicks, and conversions.
• Social Media: Collaborate with the social team to develop captions, campaign slogans, and storytelling content for Instagram, TikTok, and more.
• SEO Content: Research and write informative, keyword-optimized blog articles and educational content that improves organic traffic and brand authority.
• AI optimization: Leverage AI tools to streamline high-volume content creation, refining copy to maintain brand voice, accuracy, and creativity.
• Brand Voice: Maintain a consistent tone across all platforms, and help evolve the brand voice as the company grows.
• Collaboration: Work cross-functionally with design, marketing, and product teams to develop concepts, align messaging, and meet project deadlines.

• 3-5 years of copywriting experience, preferably in the beauty, skincare, wellness, or lifestyle industries
• Strong portfolio demonstrating a range of copy across packaging, digital, and editorial formats
• Understanding of SEO principles and email marketing best practices
• Excellent grammar, proofreading, and editing skills
• Ability to write in a clear, engaging, and brand-consistent tone
• Detail-oriented, organized, and able to manage multiple projects in a fast-paced environment

This job description is intended to describe the general nature and level of work being performed in this position. It also reflects the general details considered necessary to describe the principal functions of the job identified, and shall not be considered, as detailed description of all the work required inherent in the job. It is not an exhaustive list of responsibilities, and it is subject to changes and exceptions at the supervisors’ discretion.

e.l.f. Beauty respects your privacy. Please see our Job Applicant Privacy Notice (www.elfbeauty.com/us-job-applicant-privacy-notice) for how your personal information is used and shared.