SEM Marketing Coordinator

Dutch Pet is on a mission to increase access and care to pets across the country, delivering relief to both pets and their pet parents by connecting them virtually with vets across the county.

We are excited about tackling the hard problems in an effort to help every dog and cat live their happiest possible life. As the only veterinary telemedicine service that can write prescriptions for our customers virtually, we’re uniquely positioned to actually solve the issues of our customers. A recent customer review put it best “Dutch was the only site that would diagnose and prescribe meds as well as ship the meds”.

We have world class investors in Forer

unner Ventures, Eclipse Venture Capital, and Bling Capital. We have an experienced team who have built successful startups from the ground up (Hims, Plushcare, Nasty Gal) as well as helped grow successful enterprises (Trip Advisor, Walmart). Dutch has recently been featured in TechCrunch, Forbes, Wired, and Modern Retail.

About the Role

As our SEM Coordinator, you’ll play a key role in the day-to-day management and optimization of our paid search campaigns. You’ll work closely with our SEM Manager and growth team to support campaign builds, monitor performance, and help uncover opportunities to improve efficiency and scale.

Requirements

- Assist in the setup, execution, and optimization of Google Ads and Bing Ads campaigns (Search, Performance Max, Display, Shopping, Remarketing, etc)

- Conduct keyword research and negative keyword management

- Write and test ad copy variations based on performance insights

- Help manage and improve landing page performance through testing

- Monitor campaign performance and support daily/weekly/monthly reporting

- Track conversions, build audiences, track competitive insights and ensure accurate attribution 

- Daily management of all campaigns to ensure they are hitting KPIs for the business and maintain a strong QS

Qualifications

- 2–3 years of hands-on SEM experience 

- Deep knowledge of Adwords

- Experience analyzing performance data and building reports to share daily campaign performance, competitive insights and more

- Strong attention to detail and ability to follow process while managing multiple campaigns and budgets

Benefits:

Hybrid working model with 2 in office days (Monday and Tuesday) at our Oakland office and all other days remote

Competitive compensation

Flexible PTO

Health, Dental and Vision Insurance

Dutch Guiding Principles:

Pets First – business and medical decisions are always guided by the pet’s best interest. We’ll never compromise on pet health and we’re all here because we care about their well-being

Agile Like a Cat – We have a bias toward swift action, while maintaining quality and accuracy. For us, that means being able to turn on a dime, like a cat, analyze our options – even ones that may not be on the table – then execute without perfection getting in the way

Creativity is our Catnip – Creativity feeds us and helps us push boundaries to always find better solutions, making the complex more accessible and easier to understand

Be the Human Your Dog Thinks You Are – Be kind, show care for your colleagues, and even if you’re an expert - give others context, reinforce the positive, and help them understand.