Group Director, Influencer Marketing
Skills
- Expertise in influencer and creator strategy across paid, organic, and performance channels
- Proven new business and pitching experience in an agency environment
- Strong client leadership and executive communication skills
- Experience building and scaling teams and operational processes
- Commercial acumen including budgeting, pricing, and margin management
- Deep knowledge of creator platforms, trends, and monetization models
- Cross-functional collaboration with media, creative, analytics, and operations
Responsibilities
- Lead influencer strategy and storytelling in new business pitches, RFPs, and proposals to drive agency growth.
- Serve as senior influencer lead on key client relationships, advising CMOs and senior marketing leaders on creator strategies and outcomes.
- Develop and evolve DEPT®’s influencer point of view, frameworks, tools, and ways of working across paid, organic, and performance.
- Build, mentor, and scale a multi-level influencer team; own headcount planning and capability growth.
- Establish and manage senior relationships with creators, talent agencies, and platform partners; lead casting and partnership decisions.
- Partner with creative, media, production, analytics, finance, and ops to integrate influencer work and ensure commercial, legal, and operational rigor.
Education
- Bachelor’s degree or equivalent professional experience
- Relevant certifications or continuous learning in marketing, media, or analytics are a plus
Benefits
- Healthcare, dental, and vision coverage
- 401(k) plan with employer matching
- Paid time off and company holidays
- Parental leave
- Remote work and flexible arrangements
- Inclusive, purpose-driven culture (B Corp-certified)
Average salary estimate
If an employer mentions a salary or salary range on their job, we display it as an "Employer Estimate". If a job has no salary data, Rise displays an estimate if available.
Lead AbbVie's corporate social media strategy and governance to build reputation, drive integrated campaigns, and develop a high-performing social team.
Strategically lead owned-channel digital marketing (website, email, SMS, organic social) for CenterWell to improve engagement and drive conversions for senior-focused care.
Mattel is hiring a Sr Social Media Associate to execute social strategy and content for Hot Wheels, driving engagement, community growth, and conversion across major social platforms.
Work with a high-performing B2B marketing agency as a part-time Social Media Intern creating short-form content, spotting trends early, and growing engagement across multiple platforms.
Gartner is hiring a Campaign Marketing Manager to advise enterprise technology marketers on omni-channel Reprints campaigns and create scalable enablement and product insights.
A creative, trend-savvy Social and Influencer Intern is wanted to produce short-form content and grow Directive’s social presence while learning full-funnel B2B marketing at a remote-first agency.
Experienced Paid Media Specialist needed to own Meta ad performance, lead creative testing, and drive subscription growth for a cat-obsessed DTC client in a long-term, full-time placement.
Lead co-marketing with strategic AI partners (OpenAI, Anthropic, Google, Microsoft) to drive demand, awareness, and thought leadership for HubSpot’s AI offerings.
A remote Events Specialist is needed to lead event logistics, vendor coordination, and cross-team collaboration for high-revenue events within the timeshare market.
The Senior Analyst, Guest & Market Insights will lead mixed‑methods research and measurement for Roundel to uncover actionable insights that optimize media performance and deepen advertiser understanding of Target guests.
Acquia seeks a technical Product Marketing Manager to lead Drupal and Drupal AI advocacy, create high-impact technical content, and drive adoption across community and enterprise customers.
Lead Reevo’s social presence across LinkedIn and X—owning strategy, execution, and executive ghostwriting to build trust and momentum with B2B audiences.
Lead Nielsen’s global social media strategy and teams to build brand favorability, drive engagement, and deliver measurable business results across platforms.
🔮
Hi, I'm Risa! Your AI Career Copilot
you, just ask me below!
