Associate Director, Creative Strategy
Skills
- Strong storytelling and messaging framework development
- Proficiency with paid media platforms (Google, Meta, TikTok, Snap, programmatic)
- Ability to translate performance data into creative direction
- Strategic brief writing and narrative development
- Client-facing communication and presentation skills
- People management and mentorship
- Experience with global campaign complexity and multi-market coordination
- Trend awareness in culture, creators, and digital formats
- Cross-functional collaboration with Analytics and Media teams
- Comfort operating in ambiguity and providing structured POVs
Responsibilities
- Lead creative strategy from insight to brief, translating audience, category, and cultural signals into storytelling opportunities.
- Translate data, research, and performance learnings into actionable messaging and creative direction for performance creative.
- Own and elevate strategic brief development, setting narrative, insight, and messaging foundations.
- Mentor and manage Creative Strategists and Senior Creative Strategists to foster craft excellence and consistency.
- Define team standards and frameworks that scale across global campaigns.
- Develop integrated creative platforms and messaging architectures that balance brand and performance objectives.
- Monitor trends in culture, digital storytelling, and creator-driven content to inform innovation.
- Partner with research, analytics, and media teams to ground strategy in evidence and testing.
- Review creative work for narrative clarity, craft, and platform resonance.
- Contribute thought leadership through frameworks, case studies, POVs, and client presentations.
- Act as primary strategic point of contact for clients across creative work and participate in senior client conversations.
- Collaborate with Creative Operations to manage resourcing, workflow, and prioritization across workstreams.
Education
- Bachelor's degree in Marketing, Communications, Advertising, or related field preferred, or equivalent experience
- Advanced degree or specialized training in strategy or related disciplines is a plus
Benefits
- Healthcare, Dental, and Vision coverage
- 401(k) plan with company matching
- Paid time off (PTO) and Paid Company Holidays
- Parental leave
- Remote work flexibility and global opportunities
- Professional development and mentorship culture
- Inclusive, purpose-driven B Corp environment
Average salary estimate
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