Website and Demand Capture Manager | US
Skills
- HubSpot CMS (building and maintaining pages, templates, forms, CTAs)
- Google Tag Manager and GA4 for tagging and analytics
- Google Search Console and SEMrush for SEO audits and monitoring
- Technical web skills: HTML, CSS, PHP
- Technical SEO and site performance optimization
- A/B testing and conversion rate optimization
- UTM tracking, campaign tagging, and marketing attribution
- Analytics dashboarding and reporting automation
- Localization workflows and global content management
- Familiarity with paid channels (LinkedIn, Google) and agency coordination
Responsibilities
- Build, test, and maintain landing pages, forms, and CTAs in HubSpot CMS with strong attention to UX and brand consistency.
- Ensure site performance, mobile responsiveness, accessibility, and quality using HTML, CSS, and PHP for troubleshooting and tuning.
- Own technical SEO: metadata, schema markup, redirects, robots.txt, XML sitemaps, crawlability, indexing, and Core Web Vitals.
- Manage Google Tag Manager, GA4 event tagging, conversion tracking, and maintain consistent UTM taxonomy across channels.
- Design and execute A/B tests and CRO experiments to improve landing page conversion rates and lead flows.
- Create dashboards and reporting automation to streamline performance reporting and support attribution analysis.
- Partner cross-functionally with Content, Product Marketing, Creative, Marketing Ops/RevOps, and localization teams.
- Manage agency relationships, set expectations, and hold partners accountable for delivery and results.
- Evaluate and implement AI-driven tools and growth tactics to accelerate experimentation and execution.
Education
- Bachelor's degree in Marketing, Communications, Computer Science, or related field, or equivalent practical experience
- Relevant certifications or training (HubSpot, GA4, SEO) are a plus
Benefits
- Comprehensive benefits package (details via Sequoia benefits portal)
- Flexible and remote-friendly work arrangements
- Opportunities for professional development and continuous learning
- Inclusive culture that values diversity and collaboration
- Supportive policies for accommodations and fair hiring practices
Average salary estimate
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